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MARKETING MIX: That was the week that was

By DAVID MURPHY, 19 December 98, 12:00

15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its di...

MEDIA: London Electricity TV debut

By SANDRA COLLINS, Marketing Director, Opt, 19 December 98, 12:00

competition in the energy markets. The previous sponsor was First Choice Holidays, which took over from ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane

By JANE BAINBRIDGE, 17 December 98, 12:00

This was the year millennium fever took hold of consumers and the marketing community alike ... This was the year millennium fever took hold of consumers and the marketing community alike ... promises to take marketers and advertisers into an as yet untapped world of interactive marketing and one-to-one customer relationships. The World Cup proved to be the marketing event of the year, whipping ...

Oracle development

By DANNY ROGERS, 17 December 98, 12:00

Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division ... Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division. Nigel Thomas, previously European channel sales director, has been appointed head of marketing for its general business division. ...

Computer games recruit

By DANNY ROGERS, 17 December 98, 12:00

Computer games firm Infogrames has appointed Kerri Orders as its UK marketing director. She joins ... Computer games firm Infogrames has appointed Kerri Orders as its UK marketing director. She joins from UK film distributor First Independent Films where she was responsible for promoting movies. ...

STOP PRESS

By DANNY ROGERS, 17 December 98, 12:00

American Express has handed a direct marketing and national newspaper campaign for the launch ... American Express has handed a direct marketing and national newspaper campaign for the launch ... Europe vice-president of marketing s in Northern Europe. Somerfield has reduced its shortlist ... by IBM. Marketing will not be publishing over the next two weeks, due to the Christmas and New ...

CAREERS: Competition - Name that company!

17 December 98, 12:00

of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct ... -sufficient businesses, generation, distribution and supply, ahead of its market becoming fully open to competition ...

Games console tally

By DANNY ROGERS, 17 December 98, 12:00

Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found ... Almost one in five 5- to 14-year-olds own a Sony PlayStation compared with one in 25 who own a Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found that ownership is higher among older age groups, with almost a quarter of 13- to 14-year-old boys owning a ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

By CONOR DIGNAM, 17 December 98, 12:00

by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... in its marketing as far back as the 1920s. It was the soft drinks giant that asked American ... by agencies and clients to try to boost Christmas sales. Coca-Cola has built its Christmas marketing ...

Centrica boosts charity support

By IAN DARBY, 03 December 98, 12:00

-related marketing (CRM) as part of an attempt to become more community focused and reinvest some heart into its ... -related marketing (CRM) as part of an attempt to become more community focused and reinvest some heart into its ... . Speaking at last week s Business in the Community conference, Centrica s group director of marketing ... , marketing directors and community affairs directors believe CRM will become more important ...