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DIRECT MARKETING: PERSIL
Persil s share of the fabric detergents market from 20.5% before the mailing to 22% afterward ...
MARKETING MIX: Persuaders persuaded
Richard McCann, director of Michael Rines Communications, is a historic motor racing enthusiast and a big fan of Stirling Moss. So his credit card began to twitch uncontrollably when he saw Classic s...
MARKETING MIX: Clear champion in Marketing’s Christmas quiz
Marketing s famous Christmas quiz may have generated a flood of entries, but only one was 100 ... Marketing s famous Christmas quiz may have generated a flood of entries, but only one was 100% correct. Congratulations, therefore, to Hamish Archibald, of City Financial Administrators, who wins the trip for two to the prestigious Chateau Tilques hotel, just 30 minutes from Calais. Hamish ...
MARKETING MIX: A word to the wise
PlayStation as head of marketing. Now Geoff Glendinning is a partner in Third Planet International, a ... He started out with MFI Furniture, spent five years in ad agencies and then moved to Sony PlayStation as head of marketing. Now Geoff Glendinning is a partner in Third Planet International, a marketing agency whose recent assignments range from creating a logo for the Ministry of Sound to pan ...
PROFILE: Media matriarch - MAUREEN DUFFY MARKETING CONTROLLER BBC TELEVISION
dream job - controller of marketing, BBC Television. ... dream job - controller of marketing, BBC Television. I was very surprised and very excited ... with work, yet managed to study in the evenings for an MBA, as well as organise a marketing forum ... Broadcast s director of marketing and communications, will be Duffy s next boss. The fact ...
MARKETING MIX: I’ll name that brand in one!
in the ever-growing children s sector of its market, is often imitated but, as the company s recently ...
MARKETING MIX: Jurgen carries pounds 6.6m price tag
-league team in the division. Visit the Football Crazy pages of the Marketing Web site at www.marketing ...
MARKETING MIX: Claydon Heeley in feat over boardroom table
Claydon Heeley s recent growth has led the agency to take over the top floor of the famous Glass Mill on Battersea Bridge. The fifth floor, with fabulous views over London, was designed as a residenti...
CAREERS: A question of careers - Data taken from Marketing’s salary survey reveals the high
No sales and marketing directors control brands with annual sales of less than pounds 1m ... No sales and marketing directors control brands with annual sales of less than pounds 1m ... pounds 2.5m and pounds 5m, while 51% of sales and marketing directors are equally split between ... masters of the universe, running brands worth more than pounds 50m. Source: Marketing s Salary ...
FIELD MARKETING: Continental drift - UK field marketers are rushing to set up abroad as the call
The UK field marketing industry has enjoyed a boom in recent years, and on the back of this growth ... The UK field marketing industry has enjoyed a boom in recent years, and on the back ... countries. The fastest growing area in field marketing is pan-European work. It is becoming ... . Lovatt warns against underestimating local expertise. Local-market input is critical. You can t have ...
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- Account Managers - Branding, Royds Raphael
- £35K-£45Kpa+gen.benefits/£160-£225 day rate, London
- Brand Strategist, Royds Raphael
- Salary/package is negotiable and generous, London
- Promotions Executive, Xchangeteam
- £26000 - £28000 per annum, City of London
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- £40000 - £45000 per annum, London
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