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MARKETING FOCUS: Why is marketing not measuring - How many companies are able to calculate

By TIM AMBLER, 24 September 98, 12:00

Marketers are avid measurers but less keen on being measured. Who is? We analyse loyalty ... great marketers, Marks s top most remembered TV commercials were BT, Asda, Coca-Cola, McDonald ... Marketers are avid measurers but less keen on being measured. Who is? We analyse loyalty, awareness, penetration, buying habits and myriad customer data but overall marketing performance ...

MARKETING MIX: Pen portrait

By TIM AMBLER, 24 September 98, 12:00

a CBE. A founder member of the Direct Marketing Association, she has been appointed for the second ... Judith Donovan - founder, owner and chairman of Judith Donovan Associates - was last year awarded a CBE. A founder member of the Direct Marketing Association, she has been appointed ... ) and have no connection whatsoever with marketing; therefore big names in the business are meaningless ...

MARKETING MIX: That was the week that was

By TIM AMBLER, 24 September 98, 12:00

Cellnet ad featuring a Joanna Lumley-lookalike contest; RHM Foods puts its biggest-ever marketing budget ...

MARKETING REPORT ON PERFORMANCE DEVELOPMENT: Morale boosters - Motivating staff can improve

By HOLLY ACLAND, 24 September 98, 12:00

strategy right, any marketing strategy will fail, says Alan Deller, Air Miles managing director ... of marketers are successfully investing internally and enjoying the benefits of more effective external ... retailer with a 19.1% share of the market and boasts a pounds 1.75bn turnover and profits of pounds 161 ...

MARKETING MIX: Brand manager of the week

By TIM AMBLER, 24 September 98, 12:00

would you do if you were not in marketing? Run a whale-watching business in the Whitsunday Islands ...

at last to regain market share from its rivals.

By DANNY ROGERS, 24 September 98, 12:00

its stores. While Asda built a reputation on low prices and a swathe of new discount stores ... . Asda has relentlessly talked about value with its Pocket the difference ads. Even ... advertising campaign. By the time Sainsbury s current marketing director, Kevin McCarten, joined ...

Shell marketers face uncertain future in review

By LISA CAMPBELL, 24 September 98, 12:00

Shell is restructuring all its marketing operations in Europe, following the announcement last ... Shell is restructuring all its marketing operations in Europe, following the announcement last ... marketing staff in the UK, all currently based at Shell-Mex House, will move to Shell International s head ... s position as UK marketing manager for retail. Harle was unavailable for comment as Marketing went ...

Re-pitching asks marketers some tough questions

By WINSTON FLETCHER, 24 September 98, 12:00

To re-pitch or not to re-pitch? For both clients and agencies that is often the question. Clients who have grown fed up with their agencies wonder whether it is worth the risk of letting them re-pitch...

EDITORIAL: Marketing must prove its worth in rough waters

By LISA CAMPBELL, 24 September 98, 12:00

As around 1000 marketing and advertising people clamber aboard the Oriana for the sixth Marketing ... As around 1000 marketing and advertising people clamber aboard the Oriana for the sixth Marketing Forum this week, many of them will know that the threat of a recession could mean some choppy ... been marketing. Today marketing is generally in good shape to avoid being the first name on the list ...

MARKETING MIX: Hilton’s finest hour, minute, second

By TIM AMBLER, 24 September 98, 12:00

Need to know the time in Dubai? Call the local offices of marketing consultancy Mercier Gray whose ... Need to know the time in Dubai? Call the local offices of marketing consultancy Mercier Gray whose new managing director, Michael Hilton, doubles up as the region s speaking clock. Hilton ... which includes a stint as British Library marketing director during the Thatcher government ...