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MARKETING MIX - Book of the week

By STEPHEN CHANDLER, an account director a, 16 December 99, 12:00

for the world of direct marketing. Read it I did and thereby received an insight into modern corporate ...

MARKETING MIX - That was the week that was

By STEPHEN CHANDLER, an account director a, 16 December 99, 12:00

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; B...

HELPLINE SERVICE - E-mail: marketing@haynet.com

By BHAVNA MISTRY, editor of Marketing Even, 16 December 99, 12:00

-mail enquiries to Susan Moffat at marketing.display@haynet.com. ...

DIRECT - ISBA rails against electoral roll bill

By IAN DARBY, 16 December 99, 12:00

such as Procter The Home Office has failed to understand the issue and what it means for the direct marketing industry. It hasn t retreated on the use of the electoral roll by direct marketers, said Twinn ... of an opt-out box for consumers. However, he gave some encouragement to the direct marketing industry ...

DIRECT - C&W in Christmas discount calls mailer

By IAN DARBY, 16 December 99, 12:00

Cable We want to give something back to our customers at Christmas. With the international call cap, we can enable them to talk to friends and relatives abroad on Christmas Day cheaper than BT. Rapier s work for C s Direct Marketing Association/Royal Mail Awards. It took first place ...

Online loyalty site Ipoints hands pounds 1m job to MediaVest

By IVAN CLARK, director, TV strategy, Medi, 16 December 99, 12:00

, to be spent both on- and offline, targeting the UK internet shopping market. Ipoints.co.uk launched ... on marketing activity and cross selling. Many observers expect next year to be the year of loyalty ...

Briefs

By ANNE-MARIE CRAWFORD, 16 December 99, 12:00

director, Justin Urquhart-Stewart, said the market had almost doubled in size in the past few months ... awarded its pounds 6m direct marketing account to Joshua, OgilvyOne and Barraclough Hall Woolston Gray ... Italianni s. The franchise already operates in 18 countries. CMB, the direct marketing agency ...

Stop Press

By ANNE-MARIE CRAWFORD, 16 December 99, 12:00

as originally reported in Marketing (July 15, 1999). The site, branded separately from the company s main FT ... s former chief marketing officer, Andrew Mooney. As president of Disney Consumer Products Worldwide ... in London and the South-East. Direct marketing agency WWAV Rapp Collins is to fund a Millennium ...

RELATIONSHIP MARKETING AWARDS 1999: The marketing award

02 December 99, 12:00

in consumer marketing. Brand leader Carling embarked on its relationship marketing programme ... market, which simplified the targeting. A total of about 300,000 members in the 18-to-34 year ... marketing strategy, the aim is to convert competitives to switcher status, and switchers to loyals ...

RELATIONSHIP MARKETING AWARDS 1999: Motor

02 December 99, 12:00

Client Autoglass Agency Carlson Marketing Group HIGHLY COMMENDED Client Hyundai Car (UK ... WINNER Client Mini UK Agency Craik Jones Watson Mitchell Voelkel HIGHLY COMMENDED Client Autoglass Agency Carlson Marketing Group HIGHLY COMMENDED Client Hyundai Car (UK ... with what, in motor industry terms, is regarded as a shoestring budget, this year s marketing programme ...