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MARKETING MIX - That was the week that was

By STEPHEN CHANDLER, an account director a, 16 December 99, 12:00

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; B...

Adwatch of the decade

By GAIL KEMP, 16 December 99, 12:00

on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising ... . In 1992, then marketing director Allan Leighton revived the Asda price theme and the 1970s pocket ... Since 1987, Marketing s Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting ...

Adwatch winners of 1999

By GAIL KEMP, 16 December 99, 12:00

in Marketing between December 3 1998 and November 25 1999. The first table features percentage recall over ... minuscule budget of pounds 1.4m. Meanwhile, the relentless marketing march of the mobile phone industry ... , marketing director Stephen Robertson quadrupled the advertising budget and shifted money out of print ...

Lever to axe Radion as it raises Surf adspend

By PAUL WHITFIELD, 16 December 99, 12:00

will result in a significant increase in marketing for the Surf brand, which is left as one of two laundry brands at Lever; the other is market leader Persil. The resources devoted to Radion in terms ... in the value based sector, said Helena Ganczakowski, Lever Brothers marketing director. Lever ...

CK puts pounds 6m into colour cosmetics

By ALEXANDRA JARDINE, 16 December 99, 12:00

will be aimed at the middle market, with a lipstick costing pounds 12.50, and moisturiser pounds 23 ... , are expected to enter the colour market, the fastest-growing upmarket beauty category. The Tommy Hilfiger ...

war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine

By ALEXANDRA JARDINE, 02 December 99, 12:00

positions in retail. The undisputed market leader in pharmacy, cosmetics and toiletries, enjoying ... s cosmetics and toiletries market high on its agenda. In the US, its health and beauty sales account for pounds 8bn, 10% of its turnover, and its imminent arrival through Asda has sparked a health and beauty ...

Dior marketing chief set for US move

By ALEXANDRA JARDINE, 02 December 99, 12:00

UK marketing director Diane Miles to the US, as part of a global reshuffle. ... , is losing UK marketing director Diane Miles to the US, as part of a global reshuffle. From December 2, Miles becomes vice-president, marketing, for the US market. She will report to Bernard Potier ... . Meanwhile, Renato Semerari has joined Parfums Christian Dior as international marketing director ...