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Nike steps in as Reebok quits after Olympics row

By IAN DARBY, 16 December 99, 12:00

Games next year. The move marks a radical departure for Nike in its marketing strategy ... sportsmen, specific teams and the use of unofficial or guerrilla marketing. Nike will use ... mass market saturation. Nike said the deal with the Sydney Organising Committee for the Olympic ...

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

By BEN ROSIER, 16 December 99, 12:00

/Top Man s marketing consultancy, Cube, put together the Universal link-up along with music promotions ...

CAREERS: Movers

By CONOR DIGNAM, 02 December 99, 12:00

Stephanie Knowles has been promoted from retail marketing director to sales and marketing director ... Stephanie Knowles has been promoted from retail marketing director to sales and marketing ... and marketing director (trade). Nigel Bennett has been promoted to the role of head of strategy, business marketing services at information provider Dun & Bradstreet. Louise Harrison ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick

By JANE BAINBRIDGE, 25 November 99, 12:00

of the brand, its differentiation, its global positioning and because of its extraordinary marketing ... marketing the product in earnest. He ensured the trademark appeared on a wide range of merchandise ... 1. However, it wasn t until this century that Coke s marketing really took off, when its president ...

Coke and Marlboro Man voted 20th century’s brand heroes

By JANE BAINBRIDGE, 25 November 99, 12:00

Coca-Cola has been voted the brand of the century by Marketing s panel of experts in our ... Coca-Cola has been voted the brand of the century by Marketing s panel of experts in our celebration of the best of marketing over the past 100 years. The world s biggest brand took the top ... -up in the category. Henry Ford and Forrest Mars were jointly awarded marketer of the century. While ...

Stop Press

By ANNE-MARIE CRAWFORD, 25 November 99, 12:00

on those who take digital. Telewest has poached another marketer from Procter and Gamble. David Hobday joins as director of customer marketing from P s marketing department within Sainsbury s. He will report to Philip Jansen, group marketing director and his department will include market research ...

EDITORIAL: Century’s winners have succeeded in keeping promises

By CONOR DIGNAM, Editor, 25 November 99, 12:00

to page 22 you ll see they are among those named this week as Marketing s Masters of the Century ... through innovation, creativity and marketing excellence, have defined the marketing industry in the 20th ... of the rules of FMCG marketing, which still count today. And the passion for brand marketing he instilled ...

Hilfiger pounds 10m account awarded to Optimedia

By ANNE-MARIE CRAWFORD, 25 November 99, 12:00

s portfolio of leading edge streetwear (Marketing, October 14). The initial brief includes the UK, Germany, France, Spain, Italy, the Netherlands and Belgium, although other markets will be added ... s European marketing director, Ben Simmonds-Gooding, originally invited four agency networks to pitch ...

Research reveals top three brands for UK managers

By IAN DARBY, 25 November 99, 12:00

and marketing managers in October. The interviewees, split equally between FMCG, services and retailing ...

M&S appoints head of advertising

By ALEXANDRA JARDINE, 18 November 99, 12:00

Marks & Spencer has restructured to bring the marketing for its clothing, home and foods divisions ... Marks We have identified the need for an integrated marketing function to provide a cohesive approach. The M M various agencies. BMP4 handles homeware and clothing, while foods are split between Elliott Borra Perlmutter and Bartle Bogle Hegarty. Media for foods and clothing is handled ...