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OPINION - Branson lottery bid heralds first marketing fight of next century

By RAYMOND SNODDY, media editor of The Tim, 16 December 99, 12:00

for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century ... for the National Lottery licence will tee up one of the first great marketing and PR battles of the next century ... pencils. Although Branson is perhaps the marketing supremo for the current century, some ... tickets if they knew that all the profits went to good causes. There is no doubt that if market ...

Adwatch of the decade

By GAIL KEMP, 16 December 99, 12:00

on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising ... . In 1992, then marketing director Allan Leighton revived the Asda price theme and the 1970s pocket ... Since 1987, Marketing s Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting ...

Thomson to offer free holidays in CRM drive

By DANNY ROGERS, 16 December 99, 12:00

holiday-makers, with its first cause-related marketing programme. ... Thomson is attempting to take the moral high ground in the traditional New Year s rush to sign up holiday-makers, with its first cause-related marketing programme. The struggling holiday ... comments that the company would flood the market with cheap deals should Airtours and First Choice merge ...

ATP in worldwide drive to raise the profile of tennis

By ANNE-MARIE CRAWFORD, 16 December 99, 12:00

Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ISL ... Men s tennis body, the ATP, is to run a global advertising campaign through marketing partner ISL Worldwide to raise the profile of the sport. It is expected to hire an ad agency early next year. Daniel Beauvois, managing director of media at ISL Worldwide, said: There is an ongoing process ...

Adwatch winners of 1999

By GAIL KEMP, 16 December 99, 12:00

in Marketing between December 3 1998 and November 25 1999. The first table features percentage recall over ... minuscule budget of pounds 1.4m. Meanwhile, the relentless marketing march of the mobile phone industry ... , marketing director Stephen Robertson quadrupled the advertising budget and shifted money out of print ...

ADWATCH

By EMMA REYNOLDS, 16 December 99, 12:00

77 3 (6) Asda Publicis/Carat 74 4= (=9) National ...

New internet service to sponsor British Comedy Awards

By ANNE-MARIE CRAWFORD, 16 December 99, 12:00

by an internet company on ITV and forms the basis for a wider marketing campaign for Smile by Partners BDDH ... Smile, the new internet banking service from the Co-operative Bank, is to sponsor this Saturday s British Comedy Awards as part of a three-year deal with the ITV Network. The sponsorship is the first by an internet company on ITV and forms the basis for a wider marketing campaign for Smile by Partners BDDH ...

Branson names JWT boss to lead People’s Lottery

By PAUL WHITFIELD, 16 December 99, 12:00

aggressive marketing. In a Marketing interview, Burridge slammed Camelot s marketing: It s hard to believe that we could market the Lottery less well than Camelot. The ad strategy has not been ...

Flextech selects BANC for pounds 3m ad push on cable TV

By ALEXANDRA JARDINE, 16 December 99, 12:00

in the new role of vice-president of marketing. Mary Beer, head of marketing for Bravo and Trouble ...

Nike steps in as Reebok quits after Olympics row

By IAN DARBY, 16 December 99, 12:00

Games next year. The move marks a radical departure for Nike in its marketing strategy ... sportsmen, specific teams and the use of unofficial or guerrilla marketing. Nike will use ... mass market saturation. Nike said the deal with the Sydney Organising Committee for the Olympic ...