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MARKETING MIX - That was the week that was

By STEPHEN CHANDLER, an account director a, 16 December 99, 12:00

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; B...

Adwatch of the decade

By GAIL KEMP, 16 December 99, 12:00

on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising ... . In 1992, then marketing director Allan Leighton revived the Asda price theme and the 1970s pocket ... Since 1987, Marketing s Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting ...

Abbey chief quits to join Sainsbury

By MARKETING REPORTERS, 16 December 99, 12:00

Abbey National s marketing director, Sara Weller, has quit and is set to take a senior marketing ... Abbey National s marketing director, Sara Weller, has quit and is set to take a senior marketing ... senior marketer to run its supermarket operation, working with its new supermarket managing director, David Bremner. It is thought that Kevin McCarten, Sainsbury s existing marketing director ...

Somerfield centralises in reversal of strategy

By ALEXANDRA JARDINE, 16 December 99, 12:00

Somerfield has restructured its marketing department once again, marking a U-turn in the business ... Somerfield has restructured its marketing department once again, marking a U-turn in the business strategy it announced in July. It is now seeking a board-level marketing director to oversee a ... shopping business, remain separate, with a separate marketing team. The move is a total reversal ...

OPINION - Santa delivered early for canny Kingfisher chief

By LAURA MAZUR, a business writer and auth, 16 December 99, 12:00

up when shareholders were baying for his blood, he stayed put and used some basic marketing common sense, not only to put the company back on a firm footing,but firm enough so the abortive Asda ... other UK retailers: an understanding of how to operate in foreign markets - including France ...

Online loyalty site Ipoints hands pounds 1m job to MediaVest

By IVAN CLARK, director, TV strategy, Medi, 16 December 99, 12:00

, to be spent both on- and offline, targeting the UK internet shopping market. Ipoints.co.uk launched ... on marketing activity and cross selling. Many observers expect next year to be the year of loyalty ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

By KEVIN JOHNSON, 16 December 99, 12:00

my then role in sports marketing at ISL in Switzerland, we faced the double trauma of house ... the market that the cost of entry was pounds 12m. Twelve sponsors at pounds 12m each would make our lives a ... celebrations. Our principles were simple and borrowed from the world of sports marketing: category ...

NEW MEDIA - Top Shop site set to offer CDs in link with Universal

By BEN ROSIER, 16 December 99, 12:00

/Top Man s marketing consultancy, Cube, put together the Universal link-up along with music promotions ...

MARKETING MIX: That was the week that was

By CONOR DIGNAM, 02 December 99, 12:00

of the market. ...

war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine

By ALEXANDRA JARDINE, 02 December 99, 12:00

positions in retail. The undisputed market leader in pharmacy, cosmetics and toiletries, enjoying ... s cosmetics and toiletries market high on its agenda. In the US, its health and beauty sales account for pounds 8bn, 10% of its turnover, and its imminent arrival through Asda has sparked a health and beauty ...