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Rank splits marketing

By ALEXANDRA JARDINE, 28 January 99, 12:00

Rank Holidays has split the marketing of its Oasis Villages and Warner Holidays to allow ... Rank Holidays has split the marketing of its Oasis Villages and Warner Holidays to allow it to concentrate better on both brands. Marc Jones, previously marketing director for both companies, will handle Warner. Julie Gould, former PR director for both, takes over Oasis. ...

MARKETING MIX: Pen portrait

By SUE BEENSTOCK, 28 January 99, 12:00

has helped steer the firm through several acquisitions and a stock market flotation ... Francis Goodwin is managing director of Maiden Outdoor. In the past five years, since forming part of the team which gambled on a management buyout of what was then quite a traditional poster company, Goodwin has helped steer the firm through several acquisitions and a stock market flotation ...

MARKETING MIX: That was the week that was

By SUE BEENSTOCK, 28 January 99, 12:00

15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete w...

MARKETING MIX: Brand manager of the week

By SUE BEENSTOCK, 28 January 99, 12:00

WD in its segment. For me, this is the culmination of team work in global market research ... or entertainment sector, with the same kudos as Land Rover. What would you do if you were not in marketing ... (Watson Mitchell Voelkel), our global relationship marketing agency, since desirability of Land Rover ...

MEDIA CHOICE: MID-MARKET SUNDAYS

By ANNE-MARIE CRAWFORD, Media Editor, Mark, 28 January 99, 12:00

I admit I m not a regular reader of either the Mail or the Express on Sunday. But this puts me in an ideal position to offer an objective comparison of the two titles.

marketing director. Alexandra Jardine says he should call in at his local Tesco for a lesson in reviving

By ALEXANDRA JARDINE, 28 January 99, 12:00

The news that Marks & Spencer is to create its first dedicated marketing department has only ... marketing department already? The answer is that marketing, in terms of advertising the brand, so ... . The marketing division will, says a spokesperson, enable us to present to our customers our full range ... of individual customers in much greater depth. Many suspect that M s conversion to marketing has been ...

Ditched Allmark returns as new marketing head

By ALEXANDRA JARDINE, 28 January 99, 12:00

David Allmark, the former top marketer at Bluebird who lost his job when the company was taken ... David Allmark, the former top marketer at Bluebird who lost his job when the company was taken over by Mattel in last year s pounds 46m deal, is to become Mattel s marketing chief. Allmark, who was sales and marketing director for Bluebird, had to leave the firm at the end of the year ...

Body Shop hunts for board-level marketing boss

By ALEXANDRA JARDINE, 28 January 99, 12:00

The Body Shop is to recruit a marketing director at board level for the first time as part ... The Body Shop is to recruit a marketing director at board level for the first time as part ... for the retailer, comes just a week after Marks & Spencer appointed its first director of marketing. The Body Shop hopes to appoint the marketing director, who will report to chief executive Patrick Gournay ...

MARKETING MIX: Job-seekers milk ad opportunity

By SUE BEENSTOCK, 28 January 99, 12:00

not have time to cook . Upwardly mobile people in the PR and marketing industries whose images ... . This seems especially the case when it comes to the direct marketers. Last year the Direct Marketing ... to the marketing services industry who sees the funny side of his recent mailing for the Institute of Direct ...

AGENDA: MARKETING SOCIETY - Customers are about sales, not false friendship

By ROBERT SHAW, 28 January 99, 12:00

Dear John, said the note from the CEO-from-hell to his marketing director. What do you know ... Dear John, said the note from the CEO-from-hell to his marketing director. What do you know about the 54 areas of marketing waste identified in the consultants report? I want us to have a lean ... . As professional marketers we should keep ahead of our CEOs, but research reveals a tide of discontent from ...