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Tesco tests Asda in cut-price clash

By HARRIET MARSH, 23 September 99, 12:00

Tesco launched a fierce price war against rival supermarket Asda at its interim results this week ... Tesco launched a fierce price war against rival supermarket Asda at its interim results ... . The announcement is in response to Asda s new commitment to slash prices by between 5% and 10% on 10,000 products ... , saying only that they would make a significant difference to household budgets . Asda, which ...

MARKETING MIX: That was the week that was

23 September 99, 12:00

major brewer to launch a beer box into the take-home market, with the launch of a five-litre version ... the first major brewer to launch a beer box into the take-home market, with the launch of a five ... marketing push for the National Lottery, which is set to launch in under a month; Brooke Bond Foods ...

MARKETING MIX: Book of the week

23 September 99, 12:00

the power of strategy but makes it clear that it is not an end in itself. Marketing service professionals ...

MARKETING MIX: Pen portrait

23 September 99, 12:00

Michael Crossman is the managing director of Bates Interactive in London and chairman of the British Interactive Multimedia Association.

MARKETING MIX: Brand manager of the week

23 September 99, 12:00

you do if you were not in marketing? I would be sailing. Which is the best agency you ...

the correlation between a customer-focused, market

By CRAIG SMITH, 23 September 99, 12:00

Our clients are looking to appoint a commercially focused and ambitious sales and marketing ... , like Terry Leahy at Tesco, Allan Leighton at Asda and Peter Davis at Prudential, be marketers turned ... Our clients are looking to appoint a commercially focused and ambitious sales and marketing ... executive officer has changed. Marketing biased ? Comfortable with your customers ...

P&G top marketer exits for Mars job

By PAUL WHITFIELD, 23 September 99, 12:00

Anne Francke, Procter s marketing chief for beauty care Europe, has quit to take a newly created ... Anne Francke, Procter s marketing chief for beauty care Europe, has quit to take a newly created role as European marketing chief across all Mars Pedigree Masterfoods brands. Francke was considered to be one of P s most innovative marketers. She was responsible for signing Madonna ...

Mitsubishi hires marketer to lead UK repositioning

By PAUL WHITFIELD, 23 September 99, 12:00

of Daihatsu to head sales and marketing. ... of Daihatsu to head sales and marketing. Paul Williams has been drafted in to replace Colin Pierce, who was axed as marketing director in May. Williams joins the company just before the crucial launch ... and marketing functions. Acting boss of Mitsubishi Denis Murphy made the decision to unite the teams when he ...

Liverpool FC and Granada hunt for marketing chief

By ANNE-MARIE CRAWFORD, 23 September 99, 12:00

Liverpool Football Club and Granada Media are looking for a senior marketer to beef up Liverpool ... Liverpool Football Club and Granada Media are looking for a senior marketer to beef up Liverpool ... but the media company has decided that Liverpool needs a full-time marketer. Liverpool FC ... the company as Liverpool s main media and marketing agent. ...

Shell’s new ethical sell to focus on employees

By HARRIET MARSH, 23 September 99, 12:00

Oil giant Shell is placing employees at the heart of its corporate marketing strategy in a new ... Oil giant Shell is placing employees at the heart of its corporate marketing strategy in a new ... (pounds 15.4m) global marketing drive to position itself as an ethical company. The company ... of companies which have opted to put employees at the centre of their advertising, including Egg, Asda ...