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MARKETING MIX: News of the world

21 December 00, 12:00

no apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...

NEW MEDIA BRIEFS

21 December 00, 12:00

The London Stock Exchange has hired Engage, the enterprise marketing software and interactive media ... The London Stock Exchange has hired Engage, the enterprise marketing software and interactive media provider, to handle the first ads it is accepting on its web site, at www.londonstockexchange.com. Engage will handle ad sales and ad serving. ...

BA scraps plans for lifestyle site ahead of launch

By BEN ROSIER, 21 December 00, 12:00

/London to handle its ad business (Marketing, October 26). ... /London to handle its ad business (Marketing, October 26). Quicksilver, which was due to have launched early ... in the business-to-consumer internet market. The operation is understood to involve up to 40 staff, including marketing director Jodie Leonard. Some of those affected will be offered other jobs within BA. BA is now ...

NEW MEDIA: Superdrug.com links with M-box for delivery deal

21 December 00, 12:00

directors of direct marketing agency Brann and Unilever, was launched in June in a tie-up between the Association of Convenience Stores and Express Dairies, which sank about pounds 4m into the project (Marketing ...

NEW MEDIA CHOICE/POLAROID I-ZONE

21 December 00, 12:00

and doesn t fall over. But does Polaroid have a good enough handle on its target market? I couldn t help ... . But I believe Polaroid is alienating 50% of its potential market by making the site look so bubblegum girly. Agreed, yoof is a diverse and volatile market and developing a site with a personality ...

Struggling eToys hunts investor to avoid UK closure

By BEN ROSIER, 21 December 00, 12:00

will then be made redundant. It is not known whether key staff, including European marketing director James ...

MARKETING MIX: IOC gets camera shy over Sony

By MARK KLEINMAN, 14 December 00, 12:00

marketing undermines their brands' association with the Olympic movement. Nevertheless, it seems ... to flash its cameras than IOC marketing officials stormed the Sony booth and tore down its display ...

NEW MEDIA: Trinity Mirror launches showbiz portal

By ALEXANDRA JARDINE, 14 December 00, 12:00

seven-figure marketing spend. ... Trinity Mirror Digital has launched icShowbiz.com, its online entertainment portal, backed by a seven-figure marketing spend. icShowbiz, the first of three new consumer portals Trinity Mirror ... implants. Jill Playle, marketing director for Trinity Mirror Digital, said: icShowbiz is aimed ...

CAREERS: Movers

14 December 00, 12:00

Ken Gibson has been hired as director of marketing and sales with Freeman Publishing, where he will be responsible for the online version of Freeman's Guide to the Property Industry. He was previously senior marketing manager at FT Business. ...

CAREERS: Movers

14 December 00, 12:00

Julia Scott has been promoted to the role of marketing manager at ABC Holiday Extras, having joined the company as business development executive. She will be responsible for consumer and trade marketing, and new media initiatives. ...