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DIRECT: DMA to create SMS preference service

By MARK KLEINMAN, 21 December 00, 12:00

The Direct Marketing Association is spearheading plans for an SMS preference service, in response ... The Direct Marketing Association is spearheading plans for an SMS preference service, in response to growing concerns over permission-based mobile phone marketing. The service, likely to be launched ... collective responsibility over how consumers are marketed to through new channels, said Davis. The launch ...

DIRECTWATCH: Callserve mails phone relics

By MARK KLEINMAN, 14 December 00, 12:00

activity and appointed Lowe Direct to handle its direct marketing earlier this year. The agency ... to cash in on the burgeoning internet telephony market, which a recent US report estimated would grow from ... is going to boom over the next few years, said Callserve marketing director Lyle Closs. The mailing ...

DIRECT: Armed Forces finance business goes to Ping

By MARK KLEINMAN, 07 December 00, 12:00

and JDA. Believed to be worth around pounds 1m, it includes advertising, direct marketing and sales ... Financial marketing and business development director. We will build a marketing database next year ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

By KEN GOFTON, 30 November 00, 12:00

Although Marketing produces separate league table on direct marketing (DM) in March and sales ... . Recent conversations across the sector confirm that the market is buoyant, not least because ... . But chairman Chris Gordon says the market is more stable than it was, with less business on the move ...

DIRECT: Porsche GB reviews DM to accelerate branding

By MARK KLEINMAN, 30 November 00, 12:00

Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid ... Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid to accelerate its brand-building and relationship marketing activity below-the-line. The German luxury car ... said it was part of the wider review called by marketing communications manager Julia Fothergill, who ...

DIRECT: Briefs

30 November 00, 12:00

Brittany Ferries has appointed mailing and telemarketing specialist Parade Direct Marketing ... Brittany Ferries has appointed mailing and telemarketing specialist Parade Direct Marketing to handle brochure requests and sales enquiries. Parade will carry out selected mailings to Brittany s 250,000 customer database. ...

DIRECT: Briefs

30 November 00, 12:00

through Target Direct Marketing. Developing the actions speak louder than words proposition ... The Salvation Army is launching its most extensive recruitment campaign to date this Christmas through Target Direct Marketing. Developing the actions speak louder than words proposition and the promises theme created by Target last year, the campaign kicks off with press ads, bespoke web pages, a 1 ...

MARKETING MIX: Pen portrait

23 November 00, 12:00

of the Institute of Direct Marketing. Confronted, as this writer was, by a sheet of unlined A4 ...

DIRECT NEW BRIEFS

23 November 00, 12:00

-house marketers. The firm said the move would allow clients to have more effective control of their direct ... The Database Group has announced the release of its Opus data management software toolbox to in-house marketers. The firm said the move would allow clients to have more effective control of their direct marketing campaign data. ...

DIRECT NEW BRIEFS

23 November 00, 12:00

marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed ... The Notting Hill Housing Trust has hired BBM Carlson, the brand, communications and digital marketing arm of the Carlson Marketing Group, to handle a range of direct marketing activity, aimed at raising pounds 3m over three years. Backed by leading business figures as well as Ruby Wax and TV ...