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NEW MEDIA BRIEFS

21 December 00, 12:00

404 Found!, the European e-marketing company, has appointed Sylvain Derreumaux as UK marketing ... 404 Found!, the European e-marketing company, has appointed Sylvain Derreumaux as UK marketing director. Derreumaux joined in August 1999 as business development manager, and was instrumental in securing partnerships with companies including Chateau Online, Xerox, Wstore and Andsold-Bertlesmann. He ...

STOP PRESS

21 December 00, 12:00

the company at the end of the year to become director of marketing and communications at the Inland Revenue ... NatWest will not directly replace Ian Schoolar, the bank s head of brand communications, who leaves the company at the end of the year to become director of marketing and communications at the Inland Revenue. Schoolar said the job will be divided between different staff, but the roles have ...

STOP PRESS

21 December 00, 12:00

following a three-way pitch against Marketing Drive and Billington Cartmel. The on and off-trade activity ... HP Bulmer has handed its promotional account for Red Stripe, worth pounds 500,000, to PDP Momentum following a three-way pitch against Marketing Drive and Billington Cartmel. The on and off-trade activity will comprise promotions and point of sale production. ...

MEDIA BRIEFS

21 December 00, 12:00

in the digital TV market. ... in the digital TV market. ...

CAREERS: Movers

21 December 00, 12:00

Amanda Street has been appointed vice-president of marketing, Europe, Middle East and Africa at e ... Amanda Street has been appointed vice-president of marketing, Europe, Middle East and Africa at e-business application provider Vignette Corporation. She joins from Hewlett Packard Europe where she was head of European Inside Sales. ...

BA scraps plans for lifestyle site ahead of launch

By BEN ROSIER, 21 December 00, 12:00

/London to handle its ad business (Marketing, October 26). ... /London to handle its ad business (Marketing, October 26). Quicksilver, which was due to have launched early ... in the business-to-consumer internet market. The operation is understood to involve up to 40 staff, including marketing director Jodie Leonard. Some of those affected will be offered other jobs within BA. BA is now ...

ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out

By MARK KLEINMAN, 21 December 00, 12:00

those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue of the year ... among those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue ... . So why, instead of being celebrated, is it seen as a disaster? NMEC sales and marketing director ... sponsor suggests that the ad should have come earlier in the year, saying: 'Generally, the marketing team ...

ADWATCH: The weekly analysis of advertisement recall

21 December 00, 12:00

(-) Asda Publicis/Carat 62 10 (-) Virgin Mobile Phone ...

STOP PRESS

21 December 00, 12:00

/Pernod team, though the contract had not been signed as Marketing went to press. The two drinks giants ... Vivendi Universal has decided to sell the pounds 5bn Seagram drinks portfolio to the Diageo/Pernod team, though the contract had not been signed as Marketing went to press. The two drinks giants will divide the brands between them to avoid potential regulatory problems. Pernod is likely to claim all ...

DIRECT BRIEFS

21 December 00, 12:00

site at gillette.venus.com for 14 European markets. Gillette is investing dollars 300m (pounds 203m ... site at gillette.venus.com for 14 European markets. Gillette is investing dollars 300m (pounds 203m ...