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MARKETING MIX: I'll name that brand in one

21 December 00, 12:00

emphasised it is neither perfumed nor coloured. While the UK remains the main market for Brand X ...

ADWATCH STARS OF 2000:

By GAIL KEMP, 21 December 00, 12:00

of adland. Gail Kemp reports on our Adwatch of the Year survey As 2000 draws to a close, Marketing ... As 2000 draws to a close, Marketing presents the industry's most authoritative look at the advertisers, agencies and media buyers whose work has impressed itself on the new century. Marketing ... radical change in ad strategy, tops both tables. Other brands to hit both top tens are Asda, McDonald ...

DIRECT: Novartis selects Drayton Bird for DM support role

23 November 00, 12:00

and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand ... Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...

STOP PRESS

09 November 00, 12:00

director for its Neutrogena brand. Peart was formerly marketing director of specialist skincare for the UK. ... Johnson & Johnson has promoted Anne Peart to become Europe, Middle East and Africa franchise director for its Neutrogena brand. Peart was formerly marketing director of specialist skincare for the UK. ...

ADWATCH: Smooth operator sets the scene for Lynx razor launch - Humour and seduction have played a part in the success of Lynx's triple-blade razor

By EMMA REYNOLDS, 09 November 00, 12:00

and online activity. To see the Lynx razor ad visit www.marketing.haynet.com. ...

NEWS BRIEFS

02 November 00, 12:00

Lever Brothers has added direct marketing agency Archibald Ingall Stretton to its below ... Lever Brothers has added direct marketing agency Archibald Ingall Stretton to its below-the-line roster, with a brief to build closer relationships between consumers and its flagship fabric softener brand Comfort. Lever made the appointment following the agency's completion of two pieces of work ...

Boots links with salon Toni & Guy for hair products

By JOANNA WITT, 02 November 00, 12:00

Boots The Chemist is teaming up with hair salon Toni s PR division, Mascolo Productions, is launching a press campaign. The launch comes as a report from Verdict Research claims that Boots is losing its grip on the toiletries market to discount supermarkets. To fight off this competition ...

MEDIA: Boots and Granada set for joint media venture

By CORDELIA BRABBS, 19 October 00, 12:00

The Boots Company and Granada Media are to appoint a marketing director for their joint venture ... The Boots Company and Granada Media are to appoint a marketing director for their joint venture health and beauty internet and broadband company, announced last week. The venture, to launch next ... Boots marketing chief, said the company will name the marketing director, who will also be responsible ...

WPP grabs pounds 80m Boots global work

By POPPY BRECH, 19 October 00, 12:00

The Boots Company has pooled its entire pounds 80m global marketing work into WPP in a bid ... The Boots Company has pooled its entire pounds 80m global marketing work into WPP in a bid ... companies will handle advertising, media planning and buying, market research and brand consultancy for all ... that some senior Boots marketers were only told about the deal yesterday (October 17). As part ...

DIRECT: Briefs

19 October 00, 12:00

direct marketing push designed to drive traffic to pharmacies. Five million consumers will be targeted ... Vantage, the AAH Pharmaceuticals brand is launching a pounds 250,000 consumer and trade winter direct marketing push designed to drive traffic to pharmacies. Five million consumers will be targeted ... to participating chemists. The campaign is being handled by Boxer, the creative arm of The Marketing Store ...