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MARKETING MIX: News of the world

23 November 00, 12:00

Brand mockery Modern reproductive technology has not only made it easier than ever to copy branded goods, but to mock them too. Brand mockery is a business in itself in this brand-conscious age, n...

ANALYSIS: Advertising's modern woman? - Sexually upfront or just a front for sexy ads - Cordelia Brabbs exposes lingerie ads' depiction of women

By CORDELIA BRABBS, 09 November 00, 12:00

explicit and gratuitous. Angela Masella, Gossard group marketing manager, believes the confident female ... . Paul Poole, marketing communications director at PR21 and a former Diesel marketing chief, agrees ... , and it seems that the line is getting finer every year. Minnie Moll, marketing director at ad agency HHCL ...

in jeans. By 2000 the downturn in the market had forced the brand to rethink its appeal to youth. Jo

By JO ELLSWORTH, 19 October 00, 12:00

Levi Strauss has been in an uncomfortable position since the bottom fell out of the jeans market ... Levi Strauss has been in an uncomfortable position since the bottom fell out of the jeans market four years ago. Plagued by declining sales and market fragmentation, the Levi s brand was forced ... to youth and planning a European initiative to sell over the internet (Marketing, 12 October ...

Levi's builds own e-tail function to fight sales slump

By BEN ROSIER, 12 October 00, 12:00

s direct-to-consumer marketing manager. The budget was not disclosed. The company has been seeking ...

STOP PRESS

05 October 00, 12:00

global marketing chief Jim Nevins last week. A spokeswoman said any agency would only be appointed ... The Gap US is planning to hire an ad agency for the first time, following the resignation of its global marketing chief Jim Nevins last week. A spokeswoman said any agency would only be appointed on an interim basis and that UK arrangements would be unaffected. ...

Nike set to pool pounds 60m media into MindShare

By POPPY BRECH, 05 October 00, 12:00

Nike, the official sportswear sponsor of the 27th Summer Olympics, is set to consolidate its pounds 60m pan-European media business into MindShare. MindShare is set to scoop the business after a process involving up to 20 pitches in local European markets. Zenith Media and OMD, led by Manning ...

ADWATCH: Levi's builds on 'Twisted original' launch ad campaign - Levi's Jeans is promoting its Engineered Jeans range with a series of humourous TV ads, writes Emma Reynolds

By EMMA REYNOLDS, 05 October 00, 12:00

, modernised product in the market. Our mission is to get Levi s in people s minds in a cool and interesting ... of Levi s Engineered Jeans rose 46%, with a 10% rise for the brand as a whole. To see the ad visit www.marketing.haynet.com. ...

Clarks selects St Luke's for global work worth pounds 8m

By POPPY BRECH, 21 September 00, 12:00

Calcraft and Bristol-based The Point. The agency will work in a number of markets outside the US and UK ... of their new shoes. According to Hugh Croad, marketing communications manager at Clarks, the spring ...

Top Shop's chief marketer leaves for youth dotcom

07 September 00, 12:00

Top Shop s marketing manager Alan Thornton has left the Arcadia-owned store to become the first ... Top Shop s marketing manager Alan Thornton has left the Arcadia-owned store to become the first marketing director of a new youth internet portal, Lifebyte.com. Thornton, who was at Top Shop for one ... marketing for the Arcadia-owned brand. Lifebyte is supported by LootLab internet incubator, an offshoot ...

ANALYSIS: The advertising event of the year? Can M&S' foray into heavyweight TV advertising help reinvent its brand and stave off further decline of its fortunes? Alex Jardine reports

By ALEX JARDINE, 07 September 00, 12:00

Matthew Chambers, Marks s head of external marketing, looked downright nervous as he set ... Matthew Chambers, Marks s head of external marketing, looked downright nervous as he set the videotape rolling at Baker Street last week. And no wonder, in just 60 seconds time the most widely anticipated advertising campaign of the year would be unveiled before a hungry media desperate to find out ...