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NEWS BRIEFS
to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids ... McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids ... . The launches will benefit from a pounds 3m marketing budget for each brand, including a ten-second TV ad ...
MARKETING MIX: I'll name that brand in one
This week's mystery brand was launched by its current owners in Switzerland in 1937 and first produced for the UK market in the same year at the Hayes factory in Middlesex. As well as its bar form ... is the biggest white chocolate market in Europe, and Brand X is its top selling white chocolate brand ...
NEWS BRIEFS
% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market ... United Foods International, owner of UK-based Grove Fresh orange juice brand, has acquired 100% control of Dutch fruit juice company Fruity King, which represents 20% of the fresh juice market in Holland. A spokeswoman for Grove Fresh said the Fruity King brand could launch in the UK. ...
CAREERS: Movers
Alison Ireland and Jennie Kershaw have joined children's confectionery specialist LEAF, as brand manager and assistant brand manager for Chewits, respectively. Ireland formerly worked as assistant brand manager at Jacobs Bakery, and Kershaw was marketing executive with Milo Cosmetics. ...
DIRECT: Baileys in 'pounds 1 off' mailing to drive relationship task
marketing tool to drive future communications. The mailing, which is being backed by a press campaign ... the work in August (Marketing, August 24). ...
CAREERS: Company CV - Walkers
the fourth-largest PepsiCo business and is the leader in the pounds 2.2bn salty snacks market in the UK, with over 40% market share. Its brand portfolio includes Walkers Crisps, Doritos, Quavers, Monster Munch ... profits: pounds 51.6m UK employees: c.4000 (year to December 25 1999) Top marketer Neil ...
NEW MEDIA: Cadbury offers online premium gifts service
marketing department and was overseen by marketing director Mark Smith. ...
Domino's to offer free movie in Sky Box Office tie-up
Domino s Pizza has teamed up with Sky Box Office to offer a free film to customers who order a pizza through Open, SkyDigital s interactive TV service. The deal will be offered during December. Customers will be offered their choice of movie in January. Domino s marketing director Chris Moore said ...
MARKETING MIX: News of the world
I dream of ice cream As winter winds lash the poor beleaguered British Isles, ice cream is probably the last thing on your mind. Around the world, however, it continues to do brisk business. It se...
MARKETING MIX: I'll name that brand in one
. In 1952, a wine importer named Sidney Garland spotted a potential niche in the UK market and ordered six cases of Brand X, thus creating the premium packaged lager market in the UK. Brand X is positioned ... is exported from Germany to over 80 countries. The UK is the biggest overseas market, and in the mid-1980s ...
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- Account Managers - Branding, Royds Raphael
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