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ANALYSIS: What did the Dome do for us? The best-attended attraction of 2000 was also the year's most-attacked. Did the Dome deliver? And for whom? Mark Kleinman finds out

By MARK KLEINMAN, 21 December 00, 12:00

those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue of the year ... among those waiting eagerly for the country's reaction.' So wrote Marketing in its first issue ... . So why, instead of being celebrated, is it seen as a disaster? NMEC sales and marketing director ... sponsor suggests that the ad should have come earlier in the year, saying: 'Generally, the marketing team ...

NEW MEDIA: Superdrug.com links with M-box for delivery deal

21 December 00, 12:00

directors of direct marketing agency Brann and Unilever, was launched in June in a tie-up between the Association of Convenience Stores and Express Dairies, which sank about pounds 4m into the project (Marketing ...

Universal Bank widens net on funding

By MARK KLEINMAN, 30 November 00, 12:00

the original name, Clear, by rivals in the sector (Marketing, November 16). The Universal Bank will offer ...

MARKETING MIX: Tory MP regenerates the truth

23 November 00, 12:00

The theme of the Marketing Society's conference last week was regeneration and one of the speakers has been through a bit of regeneration of his own. Archie Norman, one time chief executive of Asda ... . But not only did the audience of marketers wonder why he was spouting party politics when the likes of Sir ...

DIRECT: Novartis selects Drayton Bird for DM support role

23 November 00, 12:00

and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand ... Novartis Consumer Health, the pharmaceuticals to foods group whose brands include Ovaltine and Isostar, has appointed The Drayton Bird Partnership as global direct marketing partner across its brand portfolio. Novartis wants the agency to strengthen the strategic and creative work of its local agencies ...

SALES PROMOTION: Incentives at work - Are business-to-business transactions the future of vouchers? Gillian Upton reports

By GILLIAN UPTON, 16 November 00, 12:00

. 'The voucher market has gone through a period of adjustment,' says Randle Stonier, chairman ... begun to dent the market. 'It's more immediate, customers can interrogate in greater depth, it can ... their voucher, will cause dramatic changes in the market over the next couple of years. It is a long way ...

WSPA puts pounds 1.5m into donor drive through Burnett

09 November 00, 12:00

of Target Direct Marketing as it seeks to develop donor recruitment, long-term donor relationships and new ... . Burnett Associates, which specialises in voluntary sector marketing, counts clients including the Cancer ... while forging its own identity. Some of its marketing activity will be based on a recent BBC documentary ...

NEWS BRIEFS

02 November 00, 12:00

Help the Aged is to appoint a new director of marketing and communications following the departure ... Help the Aged is to appoint a new director of marketing and communications following the departure of former director of communications Sandra Chalmers. The appointee will work alongside existing director of marketing Christine Cryne. ...

NEWS BRIEFS

02 November 00, 12:00

The Market Research Society has appointed Carol Curran as head of membership and marketing services ... The Market Research Society has appointed Carol Curran as head of membership and marketing services. She joins from The Society and College of Radiographers (ScoR) where she was event services manager, taking charge of member-focused conferences, seminars and exhibition platforms. ...

Teaching body in pounds 7m jobs ad push

By MARK KLEINMAN, 02 November 00, 12:00

The Teacher Training Agency (TTA) this week unveils a pounds 7m integrated marketing campaign ... The Teacher Training Agency (TTA) this week unveils a pounds 7m integrated marketing campaign ... Warren earlier this year after a statutory review (Marketing, April 6). DLKW s work for the TTA included ... inspirational teachers. The campaign, overseen by TTA director of communications and marketing Anna ...