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MARKETING MIX: Ad agencies let it all hang out

21 December 00, 12:00

Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies. First unde...

Branson loses out to Camelot spend

By CORDELIA BRABBS, 21 December 00, 12:00

The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery ... The People s Lottery s marketing plan was outshone by Camelot s, according to the National Lottery ... cited the People s Lottery s marketing research and overall marketing plan as being less convincing ... . But Sir Richard Branson claimed that Camelot s late decision to increase its marketing budget to pounds 90 ...

DIRECT: FA to seek DM agency for England Members

By MARK KLEINMAN, 21 December 00, 12:00

The Football Association is talking to direct marketing agencies about its England Members Club ... The Football Association is talking to direct marketing agencies about its England Members Club ... , spearheaded by marketing director Paul Barber, will mark the first time it has used an agency specifically ... and market it to existing and potential members. Barber has drawn up a shortlist of agencies ...

MEDIA BRIEFS

21 December 00, 12:00

in the digital TV market. ... in the digital TV market. ...

MARKETING MIX: News of the world

14 December 00, 12:00

Mobile music Ever since the invention of the Walkman, music and mobility have been inseparable. The development of new formats, and the machines to go with them, has cemented this relationship. ...

MARKETING MIX: IOC gets camera shy over Sony

By MARK KLEINMAN, 14 December 00, 12:00

marketing undermines their brands' association with the Olympic movement. Nevertheless, it seems ... to flash its cameras than IOC marketing officials stormed the Sony booth and tore down its display ...

EDITORIAL: Even at 40, Corrie can still deliver a mass TV audience

By CRAIG SMITH, Editor, 07 December 00, 12:00

. Coronation Street delivers a consistent mass-market audience. Admittedly it is weighted toward older C2DEs ...

MARKETING MIX: RFU to tackle troubling times

By MARK KLEINMAN, 30 November 00, 12:00

wrongdoing. 'As part of an ongoing marketing and communication effort, Investec entered into a sponsorship agreement with the RFU,' said Investec global marketing director Raymond van Niekerk. Er, well yes, we knew that already. 'The alleged sale of match tickets on the black market by England players ...

Sainsbury's e-chief moves to Taste

By ALEXANDRA JARDINE, 30 November 00, 12:00

Sainsbury s and Carlton Communications have named Nick Adderley as marketing director ... Sainsbury s and Carlton Communications have named Nick Adderley as marketing director ... the Taste brand. Adderley, formerly Sainsbury s e-commerce marketing chief, is one of 40 staff who ... . Adderley declined to comment on the marketing budget, saying only that it would be appropriate to the size ...

CAREERS: Movers

30 November 00, 12:00

Promotions Licensing Group. Lines joins from tequila brand Jose Cuervo, where he worked as regional marketing director for Europe, Africa and Asia Pacific. Claire Williams is the new head of online marketing ... . Jacqueline Edwards has been appointed global vice-president of marketing with 3-D medical imaging company ...