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NEWS BRIEFS
the produce area the fruit and veg market , and the beers, wines and spirits section the wine cellar ... Safeway has unveiled a new store format at its St Katherine Docks, London store, which it says reflects its new brand proposition, passionate about fresh food and great value . Changes include dubbing the produce area the fruit and veg market , and the beers, wines and spirits section the wine cellar ...
FIELD MARKETING: Promoting sales in departure lounges - Robert McLuhan reveals how promotions can
of security obstacles to negotiate. These are all challenges for field marketers, whose expertise ... sophisticated market for your brand, whereas grocers are relatively crude, says Bell. Bottles are often housed ... and open to trying new products, says Bruce Burnett, managing director of i2i Face to Face Marketing ...
Morgan's Spiced Gold launches in Scottish market
Seagram has leapt into the burgeoning premium packaged spirit (PPS) market with the launch ... Seagram has leapt into the burgeoning premium packaged spirit (PPS) market with the launch of Morgan s Spiced Gold. It intends for the drink to become the UK s number three brand in its sector - currently dominated by the Bacardi Breezer and Smirnoff Ice brands - within three years. The new PPS, a ...
Cott to introduce UK's first low-cal stimulation drink
s energy drink brand Red Rooster. It will be sold to retailers to brand as their own. Asda currently sells ... , contains about 110 calories. Diet brands have captured almost half the cola market, but there have ...
STOP PRESS
, who is leaving to take up a pan-European marketing role at an unnamed company, is the former marketing ... Tesco s head of Clubcard, Andrew Dixon, is quitting the firm after 18 months in the role. Dixon, who is leaving to take up a pan-European marketing role at an unnamed company, is the former marketing director of Tesco Poland and marketing communications controller for Tesco Express. He has been at Tesco ...
Woolworths set to make in-store push with Storm
Woolworths has moved its promotional marketing activity out of The Communications Agency ... Woolworths has moved its promotional marketing activity out of The Communications Agency and into Storm as part of a drive to develop a greater focus in its in-store marketing communications ... UK stores. Storm, the retail marketing consultancy arm of the Triangle Group, won a three ...
STOP PRESS
Cadbury Trebor Bassett marketing director Mark Smith has been appointed managing director ... Cadbury Trebor Bassett marketing director Mark Smith has been appointed managing director of confectionery for Australia and New Zealand. Smith, who was born in Australia, takes up the post next spring. ...
NEWS BRIEFS
The Adwatch survey (Marketing, November 9) incorrectly listed Carat as media buyer for Tesco. Western International Media did the buying for the company. ...
Gordon's Gin ads aim at over-40s
advertising for UDV since marketing director Syl Saller took the reins at the enlarged Guinness UDV business. Marketing manager Simon Soothill said the promotional strategy for Gordon s had undergone major change ... , and the brand now claims the UK s biggest spirits direct marketing campaign, through Craik Jones Watson Mitchell ...
BRAND HEALTH CHECK: Gap - Can Gap fill the void in its new sales figures? US fashion retailer Gap has seen a dramatic fall from grace after bad press and a drop in sales. Alexandra Jardine asks industry experts how it could reverse its fortunes
slumped compared with the same period last year. Marketing has taken much of the blame: chief marketer ... and leadership - the mantra of the modern marketer - appears to have totally passed by our friends in the chinos ... Side Story? Leather? Is it going for a younger, more fashion-conscious market, or is it still trying ...
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