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MARKETING MIX: News of the world

21 December 00, 12:00

no apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...

MEDIA: Siemens extends film links with BSkyB

By POPPY BRECH, 21 December 00, 12:00

months. Commenting on the deal, Sue Rowe, marketing manager for Siemens mobile phones, said: 'I am ...

CAREERS: Movers

14 December 00, 12:00

Wendy Berry is the new marketing manager for UK & Ireland at design and digital software provider Autodesk. She joins from Novell, where she worked as UK marketing manager. ...

RADIOWATCH: Vodafone sponsors Classic FM as part of WAP service launch

By TANIA MASON, 07 December 00, 12:00

Vodafone has signed a six-month, pounds 300,000 sponsorship and multi-media promotional deal with Classic FM. The deal, Classic FM s biggest ever, combines on-air sponsorship, airtime and special promotions, internet and WAP activities, magazine advertising and branding, below-the-line marketing and PR ...

CAREERS: Company CV

30 November 00, 12:00

(year to August 31 2000) Top marketers Peter Richardson, marketing director, and Roger Vigilance, marketing director, global mobile internet Advertising agency Abbott Mead Vickers BBDO Media ...

EDITORIAL: Technology boosts marketers' power to promote brands

By CRIAG SMITH, Editor, 23 November 00, 12:00

of every new advance in communicating with consumers. Interactive TV ads, viral marketing, customer relationship management, WAP communications - none of these would be the exciting marketing developments ... will find the Marketing Connections Awards book of winners. These are the first awards from Marketing ...

DIRECT NEW BRIEFS

23 November 00, 12:00

-house marketers. The firm said the move would allow clients to have more effective control of their direct ... The Database Group has announced the release of its Opus data management software toolbox to in-house marketers. The firm said the move would allow clients to have more effective control of their direct marketing campaign data. ...

CAREERS: Company CV - Orange

23 November 00, 12:00

- 5600) (For year to December 31 1998) Top marketer: Rob Furness, head of marketing ...

DIRECT: Sony Data Media selects WDPA for data storage DM

16 November 00, 12:00

Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its ... Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products. The appointment, which follows a pitch against two unnamed agencies, will see WDPA promote sales of products including floppy discs and CD-R through distributor ...

Sonera Zed chief exits global post

By BEN ROSIER, 16 November 00, 12:00

parted company with its global vice-president of marketing Paul Troy, after less than six months ... parted company with its global vice-president of marketing Paul Troy, after less than six months in the job. Troy joined Sonera Zed in July, reporting to chief marketing and commercial officer Ruth Blakemore, who joined the company in April this year from Bradford & Bingley (Marketing, April 20 ...