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MARKETING MIX: News of the world

21 December 00, 12:00

no apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...

Solar Century poaches chief from Nike

By TANIA MASON, 21 December 00, 12:00

to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director. ... to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director. It has also appointed the ethical marketing agency Anti-Corp to handle its pounds 1m brand marketing account ... at Nike, most recently as marketing manager for its European retail division. She said she made the jump ...

CAREERS: Movers

14 December 00, 12:00

Wendy Berry is the new marketing manager for UK & Ireland at design and digital software provider Autodesk. She joins from Novell, where she worked as UK marketing manager. ...

EDITORIAL: Technology boosts marketers' power to promote brands

By CRIAG SMITH, Editor, 23 November 00, 12:00

of every new advance in communicating with consumers. Interactive TV ads, viral marketing, customer relationship management, WAP communications - none of these would be the exciting marketing developments ... will find the Marketing Connections Awards book of winners. These are the first awards from Marketing ...

are promoting its foray into the telecommunications market.

By EMMA REYNOLDS, 23 November 00, 12:00

Gas Communications launched into the telecoms market at the beginning of October supported by a pounds ... -Christmas target of 150,000 positive responses to the ads. To see one of the ads visit www.marketing.haynet.com. ...

DIRECT NEW BRIEFS

23 November 00, 12:00

-house marketers. The firm said the move would allow clients to have more effective control of their direct ... The Database Group has announced the release of its Opus data management software toolbox to in-house marketers. The firm said the move would allow clients to have more effective control of their direct marketing campaign data. ...

MARKETING MIX: Chelsea red-cards Vialli ad

16 November 00, 12:00

Public toilets are suddenly all the rage in adland. Last week, Captive View announced plans to install 1000 eye-level video screens into specially designed urinals. And at the same time UK property we...

DIRECT: Sony Data Media selects WDPA for data storage DM

16 November 00, 12:00

Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its ... Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products. The appointment, which follows a pitch against two unnamed agencies, will see WDPA promote sales of products including floppy discs and CD-R through distributor ...

Eastern Energy in hunt for chief as Pieczka exits

By MARK KLEINMAN, 02 November 00, 12:00

Eastern Energy marketing chief Robert Pieczka, who earlier this year picked Roose s pounds 2m ... Eastern Energy marketing chief Robert Pieczka, who earlier this year picked Roose s pounds 2m advertising business, is to leave the company after four years. The company is searching for a new marketing director. Pieczka, who is a former head of marketing at Nationwide and Clydesdale, joined Eastern ...

Npower in England cricket deal talks

By MARK KLEINMAN, 02 November 00, 12:00

are looking seriously at the test match sponsorship as part of our brand development and overall marketing ... of the tie-up has yet to be announced. ECB marketing director Terry Blake said he was talking to a number ... sponsorship deals with the FA Premier League and ITV drama The Bill (Marketing, August 24). The ECB ...