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CAREERS: Company CV - British Midland

Pre-tax profits: pounds 13.7m Employees: 6400 (year to December 31 1999) Top marketer John Morgan, sales and marketing director Advertising agency BBH Media buyer New PHD ...

NEWS BRIEFS

RAC is to sell membership and marketing solutions at Granada's motorway services, replacing the AA ... RAC is to sell membership and marketing solutions at Granada's motorway services, replacing the AA. It will sign up new members, set up RAC help points and offer advice and information at the 58 service areas, 200 Travelodges and 400 Little Chefs. ...

BA and American Express to offer co-branded card

Air Miles subsidiary, which is currently under review (Marketing, October 26). ...

Queercompany links with BTA to woo gay tourists

on the London Underground and on poster sites in London. The ads, which were created by viral marketing ...

STOP PRESS

digital TV, Teletext and the internet. Former Airtours sales and marketing director Ed Sims is managing ... Virgin Group has unveiled the new identity of its retail travel arm as Virgin Travelstore. The business will sell package holidays and independent travel through Virgin s 120 V Shops, as well as through digital TV, Teletext and the internet. Former Airtours sales and marketing director Ed Sims is managing ...

ANALYSIS: BA turbulence shakes Air Miles - As Air Miles loses its third chief within two years, Mark Kleinman reports on BA's intentions for the brand

, the then managing director of Air Miles, in an interview with Marketing conducted in August. Now, as far ... (Marketing, October 26) is prompting renewed speculation over Air Miles' long-term future within the BA Group ... of Go, BA Holidays and Cityflyer, and is one of the most recognisable and marketable brands ...

DIRECT: Great Eastern creates multi media push

, is launching a multimedia direct marketing strategy designed to make commuting easier for its customers. ... First Great Eastern, the train operator that runs services between East Anglia and London, is launching a multimedia direct marketing strategy designed to make commuting easier for its customers ... it among the first train operators in the UK to offer the service. Marketing and planning manager Peter ...

Buzz repositions ads with pounds 2m push

with KLM. Buzz faces stiff competition in the low-cost airline market from both Go and EasyJet, which ... and marketing, Adam Harris, who joined four months ago from Britvic, where he was senior brand manager for Tango ...

Marketing Group

I ve been saying for a long time that the e-CRM revolution is proving as liberating in the offline world as it is in the online world. The communication of the recent offer from British Airways to its...

Gatwick Express enlists Black Cat for trains launch

will be in operation. A direct marketing push is likely to follow next year. Media will be handled by Rocket. ...

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