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Marketing Mix: That was the week that was

27 January 00, 12:00

. The product is the first launch into the pounds 175m savoury snack market for several years; Mattel s Masters ... . The product is the first launch into the pounds 175m savoury snack market for several years; Mattel ... by 1993. 5 years ago: A new industry body, the Marketing Council, is set up to improve the standard of marketing within UK companies; HP drops its brand spokesperson, Frank Bruno, as part of a ...

Marketing Mix: Book of the week

27 January 00, 12:00

Phillips is head of marketing at Corporate Edge. ...

Marketing Mix: Pen portrait

27 January 00, 12:00

Michael Parker is chief executive and founder of Team Saatchi.

Marketing Mix: Brand manager of the week

27 January 00, 12:00

Name: Nicola Roberts

Kellogg creates new role in push for e-marketing

By ALEXANDRA JARDINE, 27 January 00, 12:00

Kellogg has created a senior e-marketing role and is set to launch a major interactive push across ... Kellogg has created a senior e-marketing role and is set to launch a major interactive push ... . The cereals company has promoted Karen Lavine from its children s marketing team to brand manager for e-commerce. She reports directly to Kellogg s new UK marketing director Guy Longworth. Lavine ...

Helpline Service: E-mail: marketing@haynet.com

By CHRIS WARREN, Managing Director, Tullo, 27 January 00, 12:00

to small businesses in the Essex area. I need an agency to carry out market research. A Business ... . It offers free advice, which it says can include market research as part of an expansion plan. Contact ... to do a year as work experience. Ideally, I would like this to be in advertising or marketing. Do you ...

Marketing Mix: Putting a logo on your lunch

27 January 00, 12:00

of fruit. Marketers might want to bear this in mind when briefing the design agency. ...

Profile: Risque business - Rebecca Cox, Head of brand marketing, Ann Summers

By ALEXANDRA JARDINE, 27 January 00, 12:00

. But Cox, head of brand marketing for the erotic store chain Ann Summers, takes it all in her stride ... . But Cox, head of brand marketing for the erotic store chain Ann Summers, takes it all in her stride ... with marketing a unique British brand, with pounds 43m turnover and ambitions to become an international ... market ourselves as lingerie with attitude , she says, pointing out that sex shops are licensed ...

Opinion: Marketing Society - How restrictions by the nationals hurt advertisers

By IAN CRAMMOND, 27 January 00, 12:00

? Ian Crammond is chairman of Crammond Dickens Lerner and a member of The Marketing Society. ...

Marketing Mix: I’ll name that brand in one

27 January 00, 12:00

This week s mystery brand was heralded as a labour-saving innovation when it launched toward the end of the 19th century - on a par with the more recent invention of sliced bread.