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MARKETING MIX: News of the world

21 December 00, 12:00

no apparent marketing message at all. Closer inspection reveals a small device containing the legend PSII ...

MARKETING MIX: Pen portrait

21 December 00, 12:00

Marcus Willox is a co-founder of Willox Ambler Rodford Law. He established one of the first across-the-line agencies in the UK in the late 80s. He is now chief executive of the WARL Group with clients...

MARKETING MIX: Brand manager of the week

21 December 00, 12:00

Name: Melinda Welton Age: 26 Job title: Senior international marketing manager, National ... for Marketing's Brand Manager of the Week, of course. What would be your dream brand to work on and why ... into the sunset at some point in their life. What would you do if you were not in marketing? Write ...

BT Retail hires top Air Miles marketer

By MARK KLEINMAN, 21 December 00, 12:00

BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director ... BT has poached Air Miles marketing director Amanda MacKenzie to fill the role of director of marketing services at the telecom giant s commercial division, BT Retail. MacKenzie will take charge ... . MacKenzie, who has spent just over two years as Air Miles marketing chief, will join BT in January ...

BBC adds three to marketing line-up

By POPPY BRECH, 21 December 00, 12:00

The BBC has moved a step closer to filling its senior marketing line-up by appointing heads ... The BBC has moved a step closer to filling its senior marketing line-up by appointing heads of marketing for BBC 2, BBC4 and BBC News and a head of audience innovation. Marketing and communications ... Clifton has been named as BBC2 s head of marketing. Reporting to Jane Scott, controller of TV marketing ...

Nickelodeon UK poaches Turner marketing chief

By POPPY BRECH, 21 December 00, 12:00

Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson ... Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson ... . Parkinson was vice-president, marketing, at Turner Broadcasting and was responsible for trade and consumer marketing for Cartoon Network, TNT and TCM in Europe, Middle East and Africa. She also directed off ...

MARKETING MIX: I'll name that brand in one

21 December 00, 12:00

emphasised it is neither perfumed nor coloured. While the UK remains the main market for Brand X ...

MEDIA: IPC's Later hires marketing chief from Paramount

21 December 00, 12:00

IPC Music & Sport has hired Paramount Comedy Channel consumer marketing manager Cecilia Parker ... IPC Music s performance should be seen in the context of a crowded men s market. Cecilia is a great signing for the team. She brings both marketing and television experience to bolster the Later brand, said Solanki. ...

HELPLINE SERVICE: E-mail: marketing.helpline@haynet.com

21 December 00, 12:00

0151 647 5535; or try Furness Newspapers 01229 840188 (Cumbria); or EuroDirect Database Marketing, 01274 737144 (Bradford). HELPLINE E-mail enquiries should be sent to marketing.helpline@haynet.com. ...

MARKETING MIX: Ad agencies let it all hang out

21 December 00, 12:00

Mix has taken time off from gobbling down festive-sized fistfuls of Quality Street to don its trenchcoat and dark glasses to do some digging into the fragile reputations of ad agencies. First unde...