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THE MARKETING FORUM: Analysts predict retailers face a 'rough few years'

28 September 00, 12:00

Retail analysts speaking at the Marketing Forum predicted an increasingly rocky few years for high ... Retail analysts speaking at the Marketing Forum predicted an increasingly rocky few years for high street brands, in which only the well-differentiated will get stronger. Shaun Smith, senior vice ... supermarket chain, scored highly because it had a simple proposition, value and consistency, as did Asda ...

THE MARKETING FORUM: Clients demand long-term planning

By JANE BAINBRIDGE, 28 September 00, 12:00

Agencies are failing to meet the challenges of multimedia campaign planning and are being too short term in their outlook, according to John Billett, chairman of The Billett Consultancy.

THE MARKETING FORUM: Consumers order less CRM and more delivery

By JANE BAINBRIDGE, 28 September 00, 12:00

Marketing's focus on relationship marketing is taking it further away from what consumers really ... Marketing's focus on relationship marketing is taking it further away from what consumers really want, according to research presented at last week's Marketing Forum. Research carried out by strategic marketing consultancy Synesis found that CRM, as it is currently practised, is more likely ...

THE MARKETING FORUM: BBC and BT push to put an end to digital TV jargon

28 September 00, 12:00

to convert viewers to the medium, it was revealed at the Marketing Forum. ... to convert viewers to the medium, it was revealed at the Marketing Forum. Jane Frost, BBC Technology s director of marketing and sales, said she had personally rewritten several booklets to remove jargon ... , head of mobile internet marketing at BT Cellnet, said that consumers are struggling with the rate ...

THE MARKETING FORUM: Industry experts blasted for lack of digital TV use

28 September 00, 12:00

Marketers and industry experts are lagging in their personal use of digital TV technology ... Marketers and industry experts are lagging in their personal use of digital TV technology, and their agencies are slow to take up and advise on the opportunities it offers. Nigel Walley, founder and managing partner of interactive communications agency Decipher, chastised Marketing Forum delegates ...

THE MARKETING FORUM: Jigsaw works for us, say big FMCGs

By ALEXANDRA JARDINE, 28 September 00, 12:00

FMCG brands can compete with retailers in relationship marketing - but they must be wary ... FMCG brands can compete with retailers in relationship marketing - but they must be wary ... , the new availability of one-to-one marketing channels, and the fact that consumers had less time and more ... was joined at the session by senior marketers from Cadbury, Unilever and Kimberly-Clark - the Jigsaw ...

OPINION: MARKETING SOCIETY - New positioning for old charities brings rewards

28 September 00, 12:00

or community, representing cutting-edge social welfare. The marketing challenge is clear: to over ... as the message itself. Andrew Nebel is director of marketing and communications at Barnardo s and a member of The Marketing Society. ...

THE MARKETING FORUM: Internet 'will not affect us much', says ex-Pret boss

28 September 00, 12:00

The internet is just a catalogue for many consumers and its impact on most marketers has been ... The internet is just a catalogue for many consumers and its impact on most marketers has been massively exaggerated, said Alison Steven, former head of marketing for Pret A Manger, at a speaker s corner ... , and marketers will need to offer a myriad of interpersonal products and services. Steven, who runs her own ...

US and UK markets? Mary Cowlett reports

By MARY COWLETT, 28 September 00, 12:00

one market to the other and use a single global PR agency, but on the other, there are advantages ... to choose the global PR players when expanding into new markets. And there are distinct advantages ... be drawbacks to the one-stop-shop approach to the US and UK markets. Often there is a failure to designate ...

ANALYSIS: Price-cutting drives credit war - With about 1300 credit cards on the market in the UK

By JOANNA WITT, 28 September 00, 12:00

People may be more likely to get divorced than to change their banks, but in the credit card market ... market such loyalty cannot be taken for granted and competition for consumers is suitably fierce ... market. And Barclays, Britain s biggest credit card issuer, has just announced its trial of a fee ... of somewhat unsophisticated marketing techniques - such as promoting headline-grabbing interest rates. Rather ...