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ITV chooses BBH to build up
brand in ratings battle

By Poppy Brech,, 05 December 01, 10:36

. According to ITV head of marketing Jo Walker, who led the process, BBH was appointed because it impressed ... to make up the marketing of ITV". The decision brings to an end the four-year relationship between ... marketing and commercial director Jim Hytner to create a more recognisable positioning for ITV1 ...

Lowe Lintas set to win ad
business for Mirror papers

By Daniel Rogers,, 28 November 01, 11:11

It is up against incumbent M&C Saatchi for the account, but Trinity Mirror's new marketing director, Alisdair Luxmoore, favours a fresh approach following a resurgence in sales for flagship title The Mirror . Unlike its red-top rival The Sun , it has taken a campaigning stance during the war ...