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NEW MEDIA BRIEFS: Associated New Media enters online travel market

20 December 01, 12:00

Associated New Media, the digital arm of Associated Newspapers, is to enter the online travel market with the launch of www.thisistravel.co.uk in January. The site will act as a research tool, with destination guides to 70 countries and hotel reviews, as well as the ability to book flights, hotels ...

NetValue chief to take senior role at BT LookSmart

20 December 01, 12:00

as top marketer in its drive to build brand recognition and hit its target to be profitable next year. Cahill takes up the post of marketing manager and reports to the company's chief executive Martin ... would be to appoint a direct marketing agency to communicate the brand and its offering to consumers ...

NEW MEDIA: Copella launches site to extend its appeal to young

20 December 01, 12:00

for Copella. "The site is going to provide us with a platform for consumer relationship marketing initiatives." Haygarth Group is part of French marketing services group High Co. ...

NEW MEDIA BRIEFS: Cosmopolitan Cosmetics launches web site

20 December 01, 12:00

Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial ...

Cahoot to return to TV ads

20 December 01, 12:00

'. According to Deborah Cutler, Cahoot head of brand marketing and acquisition, the ads "support the way we ...

NEW MEDIA: Carling boosts music link with web offering

By RAVI CHANDIRAMANI, 20 December 01, 12:00

Carling is to back its music sponsorship activities with a dedicated e-commerce offering at Carlinglive.com. The site will sell concert tickets as well as carry exclusive content, competitions and footage of performing bands. As first revealed in Marketing (November 29), Carling has struck a ...

NEW MEDIA BRIEFS: Virgin.com ties up with women's magazine, Red

13 December 01, 12:00

Virgin.com, the internet portal for the entire Virgin Group, has tied up with Emap's women's magazine, Red, to produce the group's first marketing campaign. Virgin.com has been integrated into the 'Red Hot' section of January's issue of Red. Called 'Virtually Everything', the campaign aims ...

DOTCOMS RIDE AGAIN: Does lastminute.com's announcement of a boost to its UK and French markets

06 December 01, 12:00

markets within six months. The dotcom announced it would be "cash positive", meaning revenue ... the business in good stead. Along with the flotation came a major outdoor marketing campaign, with posters on London buses and hoardings. Marketing spend has been slashed since then. That is reflected ...

INTERNET: Net grows in appeal for the grey market - More over-50s are now online, but how should

By ALASTAIR RAY, 06 December 01, 12:00

interested in gardening or in stock markets." The latest figures from Continental Research highlight the recent growth in this market, pointing out that since 1999 the number of 45- to 64-year-olds using ... the grey market down is the large number of DEs and over-65s. They do not even buy mobile phones, so ...

EDITORIAL: Dotcom survivors waited for internet buying to catch on

By ALEXANDRA JARDINE, Acting deputy editor, 06 December 01, 12:00

How many Christmas presents will you be buying online this year? Marketing's research from ... brilliant marketing plan or simply luck that kept them alive? At first glance, the only common theme ... undoubtedly capitalised on the fact that consumers had such a dismal high street experience in their market ...