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DIRECT BRIEFS: DMA elects client marketers

20 December 01, 12:00

The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...

DIRECTWATCH: A monthly analysis of the direct marketing field

By AMBER KEY, 20 December 01, 12:00

for market share. Mobile phone networks feature heavily in October's spend with Orange, One 2 One ...

DIRECT BRIEFS: Colleagues Direct Marketing launches full service

20 December 01, 12:00

Colleagues Direct Marketing is launching a full-service offering to clients, called deep blue C. The offer, which launches next month, will provide a payment-by-results system to clients including ... and strategic service. It recently drafted in Rob Shaw from AXA Sun Life Direct as marketing director ...

DIRECT: Quantum hands energy work to Haygarth Group

20 December 01, 12:00

Quantum Partnership has appointed Haygarth Group to handle the through-the-line marketing ... to improve environmental behaviour. Haygarth will be responsible for all marketing consultancy and campaigns, including brand strategy, advertising, PR, direct marketing, promotional marketing, design ...

DIRECT BRIEFS: DMA launches latest phase of campaign

20 December 01, 12:00

The Direct Marketing Association (DMA) is launching the latest phase of its campaign to improve consumer perceptions of the DM industry. Called 'It's Your Choice', the push includes a campaign-specific web site as well as leaflet and poster material. The DMA is seeking support from members to promote ...

DIRECT BRIEFS: Challenge TV launches DM campaign

20 December 01, 12:00

Challenge TV, the cable, satellite and digital TV channel, is launching a promotional direct marketing campaign to promote its gameshow programmes, Defectors, Stake Out, TV Scrabble and Under Pressure. The activity, created by 23red, focuses on a mailing which allows viewers to enter a 5000 ...

DIRECT: Mazda outsources £1m work for key launches

By MARK KLEINMAN, 20 December 01, 12:00

Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal ... and 2003. The review is being headed by Mazda UK marketing director Rob Lindley, who joined ... taken over distribution of Mazda in the UK from importer MCL. MCL used in-house marketing ...

DIRECT: Nicorette in 'quit smoking' DM

By MARK KLEINMAN, 20 December 01, 12:00

Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme ...

Mazda outsources £1m work for key launches

By Mark Kleinman,, 19 December 01, 10:55

LONDON - Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal ... UK marketing director Rob Lindley, who joined the firm in August from Ford Motor Company ... importer MCL. MCL used in-house marketing services agency Amethyst to handle data and creative direct marketing work for Mazda. Amethyst will be retained on the data side to manage Mazda's UK ...

Agency 2001 recognises a creative year

13 December 01, 11:40

In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a ... What we have attempted -- and I think I can now safely say, pulled off -- is to recognise excellence in its widest form. Marketing is about the breadth of the industry, not the narrowness of it ... the top 10 or 20 in each sector -- or 30, where we have merged direct marketing and sales promotion ...