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MARKETING HELPLINE SERVICE

20 December 01, 12:00

to 5 each. Call 01462 701500; www.idhotel.co.uk. Other specialists: Parade Direct Marketing 0121 706 ... classification of the market. The directory used to be in book and CD form but has now shifted ... -mail enquiries should be sent to marketing.helpline@haynet.com. ...

CAREERS: Movers - Market Location

20 December 01, 12:00

Helen Green has joined Market Location, business database specialists, as agency account manager. She will be responsible for the agency and broker team, which was set up to handle the increased demand from direct marketing agencies for business data, telemarketing and database marketing ...

MARKETING MIX: News of the world

20 December 01, 12:00

And relax ... For such an over-populated and hard-working country, it's not surprising that Japanese marketing is increasingly investigating the concepts of gentleness and relaxation - chilling out, in other words. This is especially noticeable among tea brands. So-Ken-Bi-Cha, a brand of oolong ...

MARKETING MIX: Book of the week

20 December 01, 12:00

Designing for Children: Marketing Design that Speaks to Kids, by Catherine Fishel ( 27 ... that the first rule of successful children's marketing and design is to use attention-grabbing colours ... be aware of the ever-changing face of the children's market today. The book also uses examples ...

Toyota aims Corolla at young market

By MATTHEW ARNOLD, 20 December 01, 12:00

Toyota is to raise the stakes in the mid-sized car market with a 9m campaign to rid its Corolla ... -to-head with brands such as Ford Focus, VW Golf and the Peugeot 307, which lead the lucrative mid-sized market ... dull," said Toyota marketing director Paul Philpott. "That's resulted in the average Corolla buyer ...

STOP PRESS: BBC launches marketing campaign

20 December 01, 12:00

The BBC is to launch a major marketing campaign in the run-up to the launch of its eight digital TV and radio services next year, themed 'Everyone's BBC: Connecting with out audiences'. Director of marketing Andy Duncan says it is a great opportunity to simplify confusion surrounding digital TV. ...

STOP PRESS: Marketing back on January 4

20 December 01, 12:00

Marketing's next issue will be out on January 4. We would like to wish all our readers a Merry Christmas and prosperous New Year. ...

Camelot fills top post in marketing reshuffle

By MATTHEW ARNOLD, 20 December 01, 12:00

Camelot has hired former Somerfield and Kismet marketing chief Phil Smith as commercial director ... and marketing posts after the resignation of sales and marketing director Ian Milligan. Under the new ... -to-be appointed directors for sales and marketing , along with player and retailer services director Chris ...

Interflora selects Polaroid boss to be top marketer

By MARK KLEINMAN, 20 December 01, 12:00

Interflora has appointed Polaroid chief Karl Burkitt as its first marketing director with a brief to make sending flowers a natural gift idea among young consumers. Burkitt left Polaroid earlier this month after a year as marketing director for its export division, and joins ...

DIRECT BRIEFS: DMA elects client marketers

20 December 01, 12:00

The Direct Marketing Association (DMA) has elected eight client marketers to its Client Activity Group following its annual general meeting earlier this month. They are: Kevin Cordray, IPC Media; David Metcalfe, Scottish Widows; Dara O'Malley, Littlewoods Retail Group; Charles Ping, Guardian ...