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DESIGN CHOICE: Penhaligon's bluebell perfume bottle
Even though luxury goods are not in particularly high demand at the moment,the design of Penhaligon's perfume bottles will continue to charm onlookers. In particular, the design of Bluebell...
NEW MEDIA BRIEFS: Cosmopolitan Cosmetics launches web site
Cosmopolitan Cosmetics, a subsidiary of Wella, has launched a web site supporting the launch of Naomi Campbell's fragrance Exult, at www.naomi-campbell-exult.com. The site, built by digital marketing company Liquorice, is decked in orange and purple and runs like an interactive commercial ...
DIRECT: Nicorette in 'quit smoking' DM
Pharmacia is launching a festive direct marketing push for its Nicorette nicotine replacement brand in a bid to encourage smokers to kick the habit as part of their New Year's resolutions. The pharmaceuticals company is sending advent calendars to smokers registered on the Fresh Start programme ...
STOP PRESS: Avon poaches president of Clairol International
Direct cosmetic retailer Avon has poached William Susetka, international president of Bristol-Myers Squibb-owned Clairol International to be its president of global marketing. ...
NEW MEDIA BRIEFS: Debenhams extends e-commerce offering with health and beauty line
. The move follows the recent overhaul of debenhams.com (Marketing, October 4). ...
Lever Faberge in cutback of team following merger
Lever Faberge is understood to have made about 50 redundancies at its Kingston-Upon-Thames headquarters, including a significant number of marketing roles. A source close to the company said marketing director Helen Ganczakowski was forced to make a number of cuts to her team as part ...
L'Oreal appoints Cadbury woman to director's role
L'Oreal has poached Cadbury marketer Julie Davidson to be marketing director for its Garnier and Maybelline cosmetics labels. Davidson's brief is to build the brands further in the youth market ... . As marketing controller at Cadbury, Davidson worked on the launch of Snowflake. Davidson replaces Guy ...
DIRECT: GlaxoSmithKline picks Grey Desire for Poli-Grip task
GlaxoSmithKline (GSK) has appointed Grey Desire to handle the first direct marketing work for its denture fixative brand Poli-Grip. The brief is to boost the number of denture-wearers who use a fixative. According to research, only 20%of the UK's 13 million denture-wearers use a ...
Lynx picks global brand director in senior shake-up
Lever Faberge has appointed Organics marketer Melanie Burns as international brand director for its Lynx brand as part of a senior-level shake-up. Burns, who recently returned from maternity leave, will lead the international brand team and run brand development for Lynx and Axe ...
Lever Faberge in £14m launch for Dove hair range
Lever Faberge is to raise the stakes in the haircare market by launching Dove shampoos and conditioners backed by a 14m marketing budget. The range consists of five shampoos and three ... of Procter & Gamble's Pantene Pro-V and Clairol. Lever Faberge marketers hope to differentiate the range ...
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