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Aertext to relaunch

20 December 01, 12:00

Aertex, the clothes brand associated with school gym kits, is relaunching its brand following a ten-year marketing absence. The company plans to introduce a range of men's underwear that has a weave for cooling the body. ...

STOP PRESS: Pretty Polly md leaves

20 December 01, 12:00

Kay Downs, managing director of hosiery and lingerie brand Pretty Polly, has left the company. A source at Pretty Polly said Downs had not yet been replaced, Neither has James Turton, who left his position as marketing director earlier this month. ...

Ellesse poaches Jordan chief for president's role

20 December 01, 12:00

following a pitch earlier this year. Sweeney, a former Reebok and Mars marketer was brought ... at Jordan has been filled by Mike Hall-Taylor, the former Benson & Hedges marketer, who joined the F1 team ...

Tag Heuer keeps £2m ad business with TBWA BDDP

20 December 01, 12:00

Vuitton Moet Hennessy (LVMH) where he was head of marketing for champagne brand Pommery. The pitch was overseen by Tag Heuer international marketing director Pascal O'Neill. LVMH bought ...

DIRECT BRIEFS: TK Maxx to use door-drop marketing

13 December 01, 12:00

TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus ...

Dorothy Perkins set for TV ad debut

By MARK KLEINMAN, 06 December 01, 12:00

Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads, created by agency Swerve in conjunction with Arcadia group marketing director Steven Sharp, break ...

EDITORIAL: Levi's loses out as discounts put out a mixed message

By CRAIG SMITH, Editor, 29 November 01, 12:00

their own marketing communications on the issue. This week Tesco unveils an ad campaign through Lowe ... the European Economic Area. Asda has vowed to battle European legislation on parallel imports and is adamant ... , French Connection has responded by slamming Asda for selling previous seasons' fcuk merchandise, taking ...

ANALYSIS: The high price of Levi's victory - Levi's may have won the battle to protect distribution of its products, but the war for brand defence is going badly. Mark Kleinman reports

By MARK KLEINMAN, 29 November 01, 12:00

the EEA. The ruling has implications beyond the Tesco-Levi's spat. Last week, Asda announced it was selling its largest-ever range of grey-market products including French Connection (much to fcuk's chagrin), Nike and Calvin Klein. While the ruling will not affect grey-market goods imported from ...

Levi's hands EMEA post to Euro boss

By MARK KLEINMAN, 29 November 01, 12:00

for Europe, Middle East and Africa, its top continental marketing post. Reporting to Levi's EMEA ... territories, including creative direction, field marketing, product development, brand communications ... joining Levi-Strauss from Burton in 1990, Wilson has held a broad range of marketing, sales ...

Levi's hands EMEA post to Euro boss

By Mark Kleinman,, 28 November 01, 11:16

for Europe, Middle East and Africa, its top continental marketing post. ... of the Levi's brand across EMEA territories, including creative direction, field marketing, product ... of marketing, sales, merchandising and supply chain roles at the firm. He has been brand director for Europe since late-2000. Before that he was European marketing director. Wilson has yet to be replaced ...