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NEW MEDIA: Copella launches site to extend its appeal to young

20 December 01, 12:00

for Copella. "The site is going to provide us with a platform for consumer relationship marketing initiatives." Haygarth Group is part of French marketing services group High Co. ...

KP to revamp ad work and packs for Phileas Fogg

20 December 01, 12:00

, marketing controller at KP Foods, with overall responsibility for the brand, is to inform his sales force ... Foods last month from Bulmers, where he was marketing manager. The company is currently having ...

MEDIA CHOICE: Coca-Cola advent calendar

By PAUL FAIRBURN, Managing director, Chrysalis Radio Midlands, 20 December 01, 12:00

without the live element it's an entertaining addition to the Frankfurt Christmas Market in Victoria Square. To create a piece of marketing which adds to an event, and becomes an event in its own ...

EDITORIAL: The figures don't add up for alcohol advertising critics

By CRAIG SMITH, Editor, 20 December 01, 12:00

Yet again, the marketing industry has been forced into a defensive position by suggestions that alcohol advertising and packaging should carry health warnings. Not to react to such calls would ... excess or underage drinking. Ads maintain or increase market share against rival drinks brands ...

ANALYSIS: Is alcohol the new tobacco? - Alcohol advertisers fear that industry self-regulation may not be enough to ward off tough ad restrictions, writes Matthew Arnold

By MATTHEW ARNOLD, 20 December 01, 12:00

This is a common refrain among spirits marketers when ministers talk of tightening the regulations ... drinking and keep kids away from alcohol. Drinks marketers note bitterly that while the government runs ... regulation. Drinks producers are nervous that alcohol marketing could be moving into the same murky ...

NEW MEDIA: Carling boosts music link with web offering

By RAVI CHANDIRAMANI, 20 December 01, 12:00

Carling is to back its music sponsorship activities with a dedicated e-commerce offering at Carlinglive.com. The site will sell concert tickets as well as carry exclusive content, competitions and footage of performing bands. As first revealed in Marketing (November 29), Carling has struck a ...

Mars UK director shifts to Euro job following merger

By TANIA MASON, 13 December 01, 12:00

Mars' UK confectionery marketing director Helen Stevenson has moved sideways to become European franchise director for 'social' brands as part of an major restructuring of marketing. The shake ... will have responsibility for the way Mars' Celebrations, Milky Way and M&Ms brands are marketed across ...

Greene King arm picks Whitbread chief for top role

13 December 01, 12:00

The brand and brewing division of Greene King has lured Sue Thomas-Taylor, marketing director of high street brands at Whitbread, to be its marketing director. Thomas-Taylor will oversee a budget of 6.3m, and the marketing of 1700 pubs and four brands - Greene King IPA, Abbot Ale, Ruddles ...

Young's boss lands top post at McVitie's

By TANIA MASON, 13 December 01, 12:00

Young's Bluecrest Seafood fish marketing controller David Young is leaving to join McVitie's Cake Company as its top marketer, overseeing a 5m marketing budget. Reporting to Cake Company ... , the company's most senior marketing post, since April. He joined Young's Bluecrest from Tryton Foods, where ...

Heinz selects WCRS to boost baby food sales

By RAVI CHANDIRAMANI, 13 December 01, 12:00

to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against ... packaging. Heinz's baby food revamp is its biggest attempt to bolster its share of the market ... infant food market, although baby organic food sales in the UK remain far behind those of Germany ...