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Camelot fills top post in marketing reshuffle

By MATTHEW ARNOLD, 20 December 01, 12:00

Camelot has hired former Somerfield and Kismet marketing chief Phil Smith as commercial director ... and marketing posts after the resignation of sales and marketing director Ian Milligan. Under the new ... -to-be appointed directors for sales and marketing , along with player and retailer services director Chris ...

ADWATCH STARS OF 2001

By GAIL KEMP, 20 December 01, 12:00

pound spent above the line. Marketing's Adwatch, the only column to monitor TV advertising recall ... the year, while the second table shows the highest-scoring individual commercials. Marketing has also ... , many marketers fear the UK will find it hard to avoid full-blown recession. One of them ...

ADWATCH: The weekly analysis of advertisement recall powered by Yahoo! UK & Ireland

20 December 01, 12:00

Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) Asda Publicis/Carat 74 2= - Sainsbury's Abbott Mead Vickers BBDO/PHD 71 2= - Nat ...

UEFA tipped to appoint IMG for Champions League

20 December 01, 12:00

UEFA is tipped to appoint IMG to handle the marketing rights to the Champions League. IMG is involved in a two-way pitch against the incumbent, Team Marketing, for the account. ...

STOP PRESS: Mecca Bingo reappoints WCRS

20 December 01, 12:00

Mecca Bingo has confirmed its reappointment of WCRS to handle its advertising as revealed by Marketing (December 13). ...

DIRECT: Littlewoods Leisure in £3m account review

By MARK KLEINMAN, 20 December 01, 12:00

, currently held by IMP London. The company, which markets the football Pools as well as a range of scratchcard and other gaming ventures, has briefed a number of direct marketing shops about the business ... head of marketing Dave Raywood, who took over the top marketing post following Robin Cairnes ...

Wella to sponsor Toyota's F1 team

By MARK KLEINMAN, 20 December 01, 12:00

-up to market its products more effectively on a global basis. F1's worldwide TV coverage will be a ... for market share with global rivals such as Procter & Gamble and Unilever. Wella refused to comment ... of marketing campaigns. The Wella brand will appear on the nose and rear wing of Toyota's cars next ...

FA weighs £15m sponsor deal for national stadium

By MARK KLEINMAN, 20 December 01, 12:00

may be able to pay to tie up with the stadium's events and marketing activity. Sources have ...

Specsavers in talks to sponsor FA's referees

By MARK KLEINMAN, 20 December 01, 12:00

multiple opticians' brand in the UK, with around 25% of the market. Its main rivals are Boots Opticians ...

NEW MEDIA: Warner Bros in Eurosport mobile tie-up

By RAVI CHANDIRAMANI, 20 December 01, 12:00

Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign ... end with a text message competition operated by wireless marketing firm Flytxt quizzing consumers ...