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BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?
The Body Shop marketing director Ronnie Helvey to take up its chief marketing role with a brief to launch a credit card-based loyalty programme (Marketing, December 13). But Harrods will have ... , how can Harrods retain its status as London's most revered store? Marketing asked retail consultant ...
NEWS IN BRIEF: Bentalls hunts new marketing director
Bentalls, the department store chain, is hunting a new marketing director following the departure of Hilary Mabbutt, who has left to become a consultant. ...
DIRECT BRIEFS: Carphone Warehouse hunting marketing agency
Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...
DIRECT BRIEFS: TK Maxx to use door-drop marketing
TK Maxx, the clothing retailer, is using door-drop marketing for the first time to boost awareness of its stores ahead of Christmas. The company has appointed The Leaflet Company to deliver 1.2 million leaflets in the UK and the Republic of Ireland in a bid to drive customers into its 100-plus ...
Safeway launches first hypermarket
month, the chain, which is fourth in the UK market behind Tesco, Sainsbury's and Asda, reported an 8 ...
NEWS IN BRIEF: Former director resurfaces at Sainsbury's One
Mothercare's former interim marketing director, Paul Hutton has resurfaced at Sainsbury's One, the supermarket chain's added-value offering. ...
STOP PRESS: Avon poaches president of Clairol International
Direct cosmetic retailer Avon has poached William Susetka, international president of Bristol-Myers Squibb-owned Clairol International to be its president of global marketing. ...
Harrods nets The Body Shop chief for top post
Harrods has poached The Body Shop's marketing director, Ronny Helvey, to fill its top marketing ... the mantle of marketing director, responsible for all areas of the marketing mix. Advertising and sales director Kim Pattie, who rejoined the company in October after a spell as marketing director ...
STOP PRESS: Advertising Standards Authority uphold complaints by Sainsbury's
The Advertising Standards Authority has upheld two complaints by Sainsbury's about Tesco ads in which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek guidance from the Committee of Advertising Practice Copy Advice Team before launching similar ads. ...
Heinz selects WCRS to boost baby food sales
to step up its assault on the baby food market. WCRS triumphed in a three-way pitch against ... packaging. Heinz's baby food revamp is its biggest attempt to bolster its share of the market ... infant food market, although baby organic food sales in the UK remain far behind those of Germany ...
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