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Appointment at NTL

20 December 01, 12:00

NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13). ...

BT Cellnet and Smartfusion to team up for competition

20 December 01, 12:00

BT Cellnet is teaming up with wireless marketing company Smartfusion to launch a Christmas competition. Players register via telephone and then text answers to questions printed in The Sun and on the Channel 5 web site. ...

Phones 4u hires two for direct sales

By RAVI CHANDIRAMANI, 20 December 01, 12:00

Phones 4u, the mobile phone reseller, has handed its 10m direct sales account to JRT and its strategic media partner Universal McCann Birmingham as it attempts to increase its share of the market ... on online marketing and the lifestyle press. Phones 4u competes with the likes of Carphone ...

NEW MEDIA: Warner Bros in Eurosport mobile tie-up

By RAVI CHANDIRAMANI, 20 December 01, 12:00

Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign ... end with a text message competition operated by wireless marketing firm Flytxt quizzing consumers ...

NEWS IN BRIEF: Xerox appoints European marketing director

13 December 01, 12:00

Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account. ...

DIRECT BRIEFS: Carphone Warehouse hunting marketing agency

13 December 01, 12:00

Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke, will focus on securing partnerships with brands such as magazines to run promotions highlighting Carphone ...

NTL to chop 15 in move away from brand marketing

13 December 01, 12:00

NTL is set to axe at least 15 jobs from its 50-strong central consumer marketing team as part ... . The troubled cable giant is preparing to strip down its central marketing team to a few directors and managers as it looks to emphasise marketing to consumers through its six regional business units ...

AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss

13 December 01, 12:00

with such wins proved impossible to beat. Yet that's not the reason BBH has taken the honours as Marketing ... 's overall market share in a stable market. Global efforts Johnnie Walker - like Levi's a category winner in the 2001 Marketing Society Awards - also owes its turnaround to BBH's global efforts ...

AGENCY 2001: Below The Line Agency of the Year - Joshua - Joshua recorded a fantastic list of victories in 2001, and its work for long-time client Royal Mail would prove to be its crowning glory

13 December 01, 12:00

If it's creativity you were after, small was definitely beautiful in direct marketing in 2001 ... streak Joshua didn't have it all easy. Fiona Godwin Brown, director of responsive marketing ... field marketing business it had acquired, IMP got off to a bad start losing the National Australia ...

Vodafone appoints Octagon UK to marketing brief

06 December 01, 12:00

Vodafone has appointed Octagon UK to create a global marketing communications programme and a series of events aimed at leveraging the mobile phone giant's sponsorship of the Ferrari Formula One team. ...