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Seeboard to drop price-led strategy

By SUZY BASHFORD, 20 December 01, 12:00

Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since ... . The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct marketing ... . Sales and marketing director Nigel Samuels said: "Lots of other energy companies have been trying ...

NEWS IN BRIEF: Xerox appoints European marketing director

13 December 01, 12:00

Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account. ...

AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new heights this year with acquisitions including ITV and Xbox, as well as acclaimed work for Levi Strauss

13 December 01, 12:00

with such wins proved impossible to beat. Yet that's not the reason BBH has taken the honours as Marketing ... 's overall market share in a stable market. Global efforts Johnnie Walker - like Levi's a category winner in the 2001 Marketing Society Awards - also owes its turnaround to BBH's global efforts ...

LE Group brings in Virgin Energy man for top role

By SUZY BASHFORD, 15 November 01, 12:00

LE Group has appointed Virgin Energy sales and marketing director Gary Tubb to the new role of marketing director, responsible for London Electricity, Virgin Energy and SWEB. It is the first time that one person has taken overall responsibility for marketing the three LE Group brands ...

NEW MEDIA CHOICE: British Gas

15 November 01, 12:00

'. Presumably the marketing drive will be stepped up. For consumers it's a no-brainer with plenty ...

Powergen hunts top marketer in strategy review

By SUZY BASHFORD, 01 November 01, 12:00

Powergen, the energy and utilities group, has created a top marketing position as part of a ... sales and marketing director to report to Nick Horler, managing director of Powergen's retail ... at "all aspects of the business", including agency relationships, to determine the best marketing mix ...

MEDIA BRIEFS: Sony Computer Entertainment Europe has appointed ..

01 November 01, 12:00

Sony Computer Entertainment Europe has appointed Emap Advertising and Manning Gottlieb Media to develop a multi-media marketing package to position PlayStation 2 as an all-round entertainment brand. It will run across Kiss 100, Big City Network, Q and Empire. The activity, for 16 weeks from November ...

ADWATCH: British Gas uses humour to highlight customer service - The latest campaign from British Gas aims to position it as the most caring in its sector. Jules Grant reports

By JULES GRANT, 01 November 01, 12:00

to understand," says Mark Stevenson, marketing communications manager at British Gas. A voiceover adds ... OMD UK. The campaign follows the appointment of Nick Smith as director of marketing ... , house.co.uk, an online home management site, begins on the October 29. British Gas Trading markets ...

Microsoft in £140m XP launch work

By RAVI CHANDIRAMANI, 25 October 01, 12:00

of a 200m ( 140m) global marketing assault by Microsoft alone, with added spend by strategic ... is spearheading XP's below-the-line activity while AKQA is handling online marketing. Chip maker Intel ... it makes sense to join forces and combine our logos," said Intel's UK marketing manager David Mitchell ...

PROFILE: Focused on energy - Jon Kinsey, Managing director, LE Group

By SUZY BASHFORD, 25 October 01, 12:00

up repeatedly. Tony Mooney, head of CRM at Orange, reported to him when Kinsey was marketing ... . Simon Waugh, group marketing director at Centrica, who was Kinsey's boss at British Gas, agrees ... Virgin brand in the utilities market when so much of a customer's decision is based on price. However ...