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MARKETING MIX: Book of the week

25 January 01, 12:00

The eighth edition of Robert Hartley's Marketing Mistakes and Successes (John Wiley & Sons, pounds 32.50) is a valuable insight into the real marketing world. Using a number of contemporary case studies, the book provides practical marketing tips through an analysis of the mistakes and successes made ...

MARKETING MIX: Pen portrait

25 January 01, 12:00

Andrew Bennett is chief executive officer at Colleagues Direct Marketing. He has been with the company since its inception in 1987. Prior to joining Colleagues, he worked with Damart Mail Order ... /hypnotist or magistrate. Stephanie Stanghon, managing director at Colleagues Direct Marketing, says: Disconcerting ...

MARKETING HELPLINE SERVICE

25 January 01, 12:00

that joke Q: I am interested in the idea of viral marketing, where people e-mail each other jokes ... 795785. HELPLINE E-mail enquiries should be sent to marketing.helpline@haynet.com. ...

MARKETING MIX: News of the world

25 January 01, 12:00

Airline chic Many people nowadays would admit that air travel is largely endured rather than enjoyed, but some modern brands are dedicated to reviving the sexy and stylish aspects once associated ...

NSPCC hires interim marketer in review

By MARK KLEINMAN, 25 January 01, 12:00

The NSPCC has drafted in Dugald McDougall to the post of interim marketing chief as part of a full ... The NSPCC has drafted in Dugald McDougall to the post of interim marketing chief as part of a full-scale review of the charity s communications strategy. McDougall, a former Diageo and Sainsbury s marketer ... post at The Times last summer (Marketing, August 24 2000). His appointment follows the arrival ...

Top Teletext marketer quits for BTopenworld

By BEN ROSIER, 25 January 01, 12:00

Teletext s top marketer, Simon Curry, is exiting after a year in the job, to take a senior role ... Teletext s top marketer, Simon Curry, is exiting after a year in the job, to take a senior role ... and ISP and co-ordinate content and product marketing. He will report to Marc Deschamps, chief operating officer of broadband. Curry joined Teletext as head of marketing from Mars last January. He oversaw a ...

MARKETING MIX: Brand manager of the week

25 January 01, 12:00

that manages to keep its exclusivity. What would you do if you were not in marketing? I would probably ... -Ioannou. Not only did he manage to find a place in the notoriously competitive airline market, but he has made ...

Energis chief to head marketing of online division

25 January 01, 12:00

as its first marketing director. ... Energis Squared, the internet and e-business arm of telecoms firm Energis, has named Gregory Thorpe as its first marketing director. Thorpe has worked at parent company Energis since 1998. As director of marketing communications, he oversaw the development of the Energis brand and the rebranding ...

MARKETING MIX: I'll name that brand in one

25 January 01, 12:00

prepared baby food. Brand X products are sold in the UK and Ireland. The total UK infant feeding market ... and finger food markets (FSA data to the year April 2000). Can you name this brand? Fax your answers ...