Search Results for: asda marketing

Search headlines only Include Brand Republic articles

Results 1 - 10 of 285 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

Asda fills key role with trading boss

By MARK KLEINMAN, 27 September 01, 12:00

Asda has promoted its former marketing chief Richard Baker to the new role of deputy chief operating officer, responsible for marketing, trading and supply. Baker reports to Tony DeNunzio, Asda's chief operating officer, who replaced Paul Mason when he left to go to Matalan as chief ...

CAREERS: Movers - Aztec Marketing

27 September 01, 12:00

Darren Cahill has been made new business development director of travel and leisure-based sales promotion agency Aztec Marketing. Cahill will work on the launch of a range of new services for 2002. ...

MARKETING MIX: News of the world

27 September 01, 12:00

The real thing? Coca-Cola is having to work harder these days. Now that there are so many alternative forms of pre-packaged liquid refreshment on the market, the US mega-corporation can no longer expect to retain the kind of market domination it has enjoyed for the past few decades ...

MARKETING FORUM: Marketers take a more central role in business

By ALEXANDRIA JARDINE, 27 September 01, 12:00

'New age' marketers are more confident in their roles and more central to their businesses, according to original research carried out for the Marketing Forum. Eighty-one per cent of marketers believe the marketing function is becoming more central to their businesses, while 71% believe ...

Camelot to rejig marketing team as chief departs

By MATTHEW ARNOLD, 27 September 01, 12:00

Camelot sales and marketing director Ian Milligan has resigned, sparking a restructure of the company's sales and marketing department. Milligan, who was chief marketer during Camelot ... is seeking both a sales director and a marketing director to replace Milligan, both of whom will report ...

BRIEFS: QinetiQ is hunting a direct marketing shop

27 September 01, 12:00

QinetiQ, the commercial arm of the Defence Evaluation & Research Agency, is hunting a direct marketing shop to develop a DM strategy for the brand. QinetiQ's advertising is handled by Fallon. ...

Goldfish recruits Motorola man to head marketing

By SUZY BASHFORD, 27 September 01, 12:00

for a marketing director with the appointment of Charlie Herbert to the role. Herbert leaves ... , which sought to filter communications to customers. The search for a marketing director ... database marketing to Goldfish's 1.1 million cardholders and Centrica's 18 million customers ...

MARKETING MIX: All aboard for Forum mishaps

27 September 01, 12:00

Last week saw the great and good of marketing gathered on board the good ship Oriana, an event notorious for its hardworking atmosphere of networking, meetings, and sell, sell, sell. Pity ... apparently among the many spotted. But this doesn't beat the bemused marketer who swore he saw George ...

MARKETING MIX: I'll name that brand in one

27 September 01, 12:00

This week's mystery brand was launched in 1937, following a successful marketing exercise in Scotland. Initially priced at 2d, they were renamed as Brand X and packed in a famous tube one year later. Brand X was originally inspired by the traditional French confectionery item, dragees, which were ...

OPINION: Media and marketing handled the terrorist attacks with skill

By SIMON MARQUIS, chief executive of Zenith Media, 27 September 01, 12:00

I've wracked my brains for upbeat subjects, but still there's nothing to write about in marketing that isn't overshadowed by the horrors that befell New York and Washington. It's two weeks on but still those fearful images crowd the mind. Still conversations revert to friends and colleagues who ...