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BRANDING BRIEFS: Watt overhauls brand identity

19 December 02, 12:00

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

OPINION: Marketing Society - Marketers need Christmas spirit through the year

By CHRIS THOMAS, chief executive of Lowe and a member of The Marketing Society, 19 December 02, 12:00

months ago at the Marketing Society Awards and again just a few weeks ago at the IPA Effectiveness Awards ...

Arcadia group marketer to quit role

By MARK KLEINMAN, 19 December 02, 12:00

Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after ... Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... has held the group marketing director role since it was revived by Arcadia in April 2001. He worked ...

CONNECTIONS AWARDS: Recognising creativity in UK digital marketing

19 December 02, 12:00

Viral ads, mobile messaging and interactive TV campaigns have been central to some of the marketing ... site in its market and Pampers' market share has grown by a 6% volume increase in a declining market ... of Technology for Viral Marketing and Best Use of the Internet for Consumer Communications. This campaign ... Uplifting Marketing Flytxt Simple Regeneration Barclay Stratton house ...

DIRECT: Gillette develops debut direct marketing work

By MARK KLEINMAN, 19 December 02, 12:00

Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...

OPINION: Marketers must retain control of consumer data

By LAURA MAZUR, a business writer, 19 December 02, 12:00

to successful multi-channel marketing is among them. ... is that gaining even a sliver of extra market share is so difficult that you have to not only keep your best ... profitable. So when a multi-channel approach works, it is every marketer's dream. Take the case ... that it can take the IT people up to two years to implement the systems, marketing professionals in many ...

DIRECT BRIEFS: Pelegrina appoints Alcone Marketing

19 December 02, 12:00

Pelegrina, the independent mail order jeweller, has appointed Alcone Marketing Group to handle its

T-Mobile seeks top marketer as Richardson exits

By RAVI CHANDIRAMANI, 19 December 02, 12:00

its top UK marketing role vacant. Richardson is to return to his native US at the end of March ... Richardson joined One 2 One as chief sales and marketing officer in April 2001, from Apple where he was vice-president of worldwide marketing. He oversaw T-Mobile's efforts to become the first UK network to offer picture-messaging services last June. However, it is understood Richardson became ...

NEWS BRIEFS: DoH appoints Iris for marketing strategy

19 December 02, 12:00

The Department of Health has appointed Iris to handle the partnership marketing strategy for its

Royal Mail hands Novak key job in market overhaul

19 December 02, 12:00

Adam Novak, the high-profile managing director of Royal Mail's Media Markets unit, has been handed ... Novak, who has played a key role in growing direct mail's share of the advertising market from 10 ... and will be responsible for developing the framework for allowing entrants to the postal market access to Royal Mail ... , managing director of the Business and Consumer Markets unit, leave the company and Paul Rich appointed ...