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Accoladia revamps customer magazine

By Mark Kleinman,, 28 November 02, 07:00

into leisure markets. Accoladia, whose top marketer is former BA Holidays consumer marketing manager Jo ...

Standard names former M&S marketer as brand chief

By Mark Kleinman,, 27 November 02, 03:55

LONDON - Associated Newspapers has poached Matthew Chambers, the former Marks & Spencer marketer ... is best known for his spell as a senior marketer at Marks & Spencer, where he oversaw the launch ... Mike Anderson. His appointment comes less than a year after the newspaper's previous top marketer, Jane Hayman, was made redundant from her post as marketing director. She has since joined the women ...

Toyota calls for Formula 1 audience rebate

By Mark Kleinman,, 30 October 02, 08:30

predictable and boring. Toyota GB marketing director Paul Philpott, its sponsorship agency Zenith Alliance ...

ITV enlists celebs for on-air rebrand

By Poppy Brech,, 04 September 02, 08:30

them in informal settings. ITV marketing and commercial director Jim Hytner said: "We're going ...

News International pulls ads off ITV

By Poppy Brech,, 14 August 02, 12:00

. Market estimates suggest that the papers spent £1.2m on ITV in January, £1.7 m in February (traditionally ... poor audience performance, to negotiate a better deal. Nick Canning, marketing director of The Sun ...

ITC to investigate Unilever's ITV deal

By Poppy Brech,, 03 July 02, 08:40

if it raises issues about fair and effective competition in the TV market place. ... and effective competition in the market." If problems are identified, the ITC can launch an official ...

McDonald's under fire for kids' TV tie-up

By Mark Kleinman,, 26 June 02, 08:15

. In an exclusive interview with Marketing, Shipley accused broadcasting minister Kim Howells of "an abdication ... 's said it "fully embraced the need for responsible marketing to children". Separately, Media Smart ...

BBC commits to mammoth digital platform advertising push

By Ravi Chandiramani,, 19 June 02, 03:15

with its 'biggest ever marketing assault' if its joint bid with Crown Castle and BSkyB is successful. ... "We would pump in our heaviest activity ever for the launch of a digital terrestrial platform, but it would be very different to any advertising we've done before," said BBC marketing and communications director Andy Duncan. He added that DFGW, the agency responsible for promoting the BBC's digital ...

ITV injects extra £4.5m to attract autumn viewers

By Ravi Chandiramani,, 05 June 02, 11:30

LONDON - ITV is pumping an extra £4.5m into off-air marketing in a determined bid to woo viewers ... ITV's marketing and commercial director Jim Hytner secured the increased spend on the back of the broadcaster's £25m increase in its programming budget. The off-air push will break at the end of July, ahead ... down 10.9% year on year, but down 20.1% among the 16- to 34-year-old market, where it has been hit ...