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DIRECT MARKETING: E-mail adds value to DM campaigns

When companies first started using e-mail as a marketing tool, some direct marketers saw it as a ... this is typical of the way in which offline DM and online e-mail marketing are often used in tandem. Chris Seth ... . "But we've seen that it is merely an addition to the marketing toolbox. E-mail is just the same ...

Camelot to tie with MSN for dedicated channel

it hopes will provide the impetus for a revival of interest in the Lottery (Marketing, December 5 ...

AGENCY 2002: New Media Agency of the Year - Agency Republic

Agency Republic's approach to online marketing has been to integrate ideas across all media in a ... As befits the interactive medium, Marketing's New Media Agency of 2002 is an inherently dynamic ... -owned Republic is the offspring of digital marketing firm Agency.com and direct marketing agency Claydon Heeley Jones Mason. It is not a pure new media agency. Its philosophy is that interactive marketing should ...

DIRECT BRIEFS: COI appoints 23red

the security of online purchasing. It follows 23red's appointment as the partnership marketing agency

Camelot to stretch into internet lottery games

exclusively by Marketing (November 28). At the weekend, it emerged that Sir Richard Branson, architect ...

One.Tel strategy chief gets top post

Centrica Telecoms has promoted Mike Holliday-Williams to be marketing director of its fixed ... to simplify emerging technologies to consumers (Marketing, September 19). One.Tel is poised to make its TV ...

NEWS BRIEFS: Appointment at Udate.com

-president of sales and marketing for Europe. He joins from internet media group Spray, where he was chief executive

NEWS BRIEFS: Appointment at Adgistics

who recently joined Diageo as global head of advertising procurement (Marketing, September 26).

BRANDING BRIEFS: Government unveils web site

for people looking to bring a biotechnology product to market.

Qjump appoints Wheel to improve brand awareness

and complicated, which means booking tickets these days isn't always straightforward," said head of marketing ...

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