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Gillette develops debut direct work

By Mark Kleinman,, 19 December 02, 07:00

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...

Vauxhall shifts to media-neutral stance

By Mark Kleinman,, 19 December 02, 07:00

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing ... The automotive firm, part of the General Motors empire, is creating a single integrated marketing division, from which all marketing communications will be planned and developed. CRM and advertising ... from her previous role overseeing Vauxhall's below-the-line spend. Vauxhall has a marketing budget ...

Proximity wins Shell's £70m below-the line work

By Mark Kleinman,, 19 December 02, 07:00

The fuel giant awarded the assignment last week after a pitch involving a mixture of direct marketing and sales promotion specialists. Iris will work alongside Proximity on a series of ad hoc ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...

Vodafone is the latest to sign up to Nectar

By Ravi Chandiramani and Mark Kleinman,, 19 December 02, 07:00

cheaper tariffs to a loyalty scheme. Lance Batchelor, Vodafone's UK marketing director, said: "We ...

DIRECT: Gillette develops debut direct marketing work

By MARK KLEINMAN, 19 December 02, 12:00

Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...

DIRECT MARKETING: E-mail adds value to DM campaigns

By DAVID MURPHY, 19 December 02, 12:00

When companies first started using e-mail as a marketing tool, some direct marketers saw it as a ... this is typical of the way in which offline DM and online e-mail marketing are often used in tandem. Chris Seth ... . "But we've seen that it is merely an addition to the marketing toolbox. E-mail is just the same ...

DIRECT: Macallan backs DM for seasonal loyalty rewards

19 December 02, 12:00

The Macallan, the premium malt whisky brand, is stepping up its investment in direct marketing ... targeted through the relationship marketing programme overseen by WWAV Rapp Collins Scotland. Featured ... -wrapped before posting. Jason Craig, direct marketing and internet manager for The Macallan, said: "We ...

DIRECT BRIEFS: Latest dm campaign from Glenmorangie

19 December 02, 12:00

Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt

Connex to boost image with voucher offer

By Mark Kleinman,, 12 December 02, 07:00

LONDON - Embattled commuter rail operator Connex is launching a direct marketing campaign aimed ... The firm, which recently hired the former NTL marketing chief Janet Somerville as its first strategic marketing director, has written to thousands of Connex season-ticket holders with a letter from ... network revenue at off-peak times. She previously held the top marketing positions at Cable & Wireless ...

Security body appoints Kitcatt for launch

By Mark Kleinman,, 12 December 02, 07:00

and private detectives has appointed Kitcatt Nohr Alexander Shaw to develop a launch marketing strategy. ... Nohr was this week named one of the runners-up in Marketing's below-the-line Agency of the Year Awards ... security sector. The marketing campaign will target both individuals and companies employing staff ...