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MARKETING MIX: Book of the week
Win New Business - the desktop guide, by Susan Croft (Thorogood, £16.99).
MARKETING MIX: News of the world
Subcultural marketing continues to be an effective way of reaching young consumers. Snowboarding has emerged as one of the fastest growing and most successful subcultural scenes of the past ten years - a fact that has not been lost on marketing departments around the world. Snowboarding ...
OPINION: Marketing Society - Marketers need Christmas spirit through the year
months ago at the Marketing Society Awards and again just a few weeks ago at the IPA Effectiveness Awards ...
Arcadia group marketer to quit role
Arcadia's group marketing director Steven Sharp is to leave the retail empire, three months after ... Arcadia will scrap the role of group marketer following his departure, handing marketing responsibilities to its individual retail chains. Sharp, one of the UK's best-known retail marketers, is expected ... has held the group marketing director role since it was revived by Arcadia in April 2001. He worked ...
CAREERS: Movers - Wegener Direct Marketing
Bert Smith has been promoted to division director of Dutch-based media and marketing group, Wegener
CAREERS: Movers - Direct Marketing Association
Andy Smith has been appointed chairman for the Direct Marketing Association northern region. Smith
T-Mobile seeks top marketer as Richardson exits
its top UK marketing role vacant. Richardson is to return to his native US at the end of March ... Richardson joined One 2 One as chief sales and marketing officer in April 2001, from Apple where he was vice-president of worldwide marketing. He oversaw T-Mobile's efforts to become the first UK network to offer picture-messaging services last June. However, it is understood Richardson became ...
CONNECTIONS AWARDS: Recognising creativity in UK digital marketing
Viral ads, mobile messaging and interactive TV campaigns have been central to some of the marketing ... site in its market and Pampers' market share has grown by a 6% volume increase in a declining market ... of Technology for Viral Marketing and Best Use of the Internet for Consumer Communications. This campaign ... Uplifting Marketing Flytxt Simple Regeneration Barclay Stratton house ...
NEWS BRIEFS: DoH appoints Iris for marketing strategy
The Department of Health has appointed Iris to handle the partnership marketing strategy for its
DIRECT: Gillette develops debut direct marketing work
Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...
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