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NEWS BRIEFS: Madame V to launch flagship store next year
Madame V, an upmarket lingerie company, is to break into the UK market with the launch of a
NEWS BRIEFS: Ford Motor Company appoints Millward Brown Precis
Ford Motor Company has appointed market research company Millward Brown Precis to measure
BRANDING BRIEFS: Multiple Sclerosis Federation to publish annual review
the cause and cure for the condition. It will be used as a marketing tool to attract funds.
BRANDING BRIEFS: Promotion at Coutts Retail Communications
'Oreal and Safeway among its clients, has promoted Lucy Lynch to group marketing director. She replaces Harriet Young
CAREERS: Movers - The Database Group
Amanda Ling has been promoted to marketing manager at data services specialist The Database Group
OPINION: Don't let media's search for a story cloud the business issues
growth. McDonald's was portrayed as a sinister, but effective global marketer set to achieve world ... it to be. Seasoned marketers should always take the media's oversimplification and miscomprehension ... began to explain to him that the world of marketing rarely follows this formula, but he was already ...
NEWS BRIEFS: Ryvita renames Currant Crunch
for the range. The makeover, by Reach, is the first stage in a £4m relaunch of the brand under new marketing
MEDIA BRIEFS: Appointment at USP Radio Projects
USP Radio Projects has appointed former Martini Rossi marketer Paul Brewer as its managing
BRANDING BRIEFS: Paramount overhauls visual identity for One-To-Watch
, One-To-Watch. The mark is used as a trade sales tool as well as a consumer marketing device
MEDIA BRIEFS: BRMB International says Freeview has lot of catching up to do
BMRB International, the market research company, has forecast that Freeview has "a lot of catching
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