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Gillette develops debut direct work

By Mark Kleinman,, 19 December 02, 07:00

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging ... The consumer products giant, which markets some of the most famous shaving products in the world ... for Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth more than £400m annually, to promote its products. The shift into direct marketing suggests it is now ...

ADWATCH: Imperial Leather targets women with dream sequence ad

By JANE BAINBRIDGE, 19 December 02, 12:00

major product aimed at the bathing market. The range was on-shelf in September and uses new lather ... long been seen as a brand for men or household use and only had a 2% share of the bathing market ...

Unilever brands to carry revamped corporate ID

By Ravi Chandiramani,, 18 December 02, 03:00

branding and its corporate message across all markets. It is understood the company believes ...

MEDIA CHOICE: Vicks

By NEIL CHRISTIE, Marketing director, Partners BDDH, 05 December 02, 12:00

At least twice a day I have the pleasure of passing through King's Cross on my journey to and from Partners BDDH.

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BAKERS COMPLETE

05 December 02, 12:00

In the early 90s the UK petfood market was dominated by the big three of Pedigree Petfoods ... grew by £3.2m despite the dry food market shrinking. The increasing value of the Bakers Complete ...

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - RIMMEL

05 December 02, 12:00

of beauty. Consumer research determined that the market was bored with the promise of perfect beauty, so ... improved. The brand has also started to reconnect with the important younger market and has been featured ...

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - BENADRYL

05 December 02, 12:00

However, its share of the market stalled in 2000 and with rival brands also adopting the fast-action message, Benadryl needed a switch to an involvement or salience approach to reinvigorate the brand ... with blocked noses. The brand increased its share of the hayfever remedy market, boosting sales in pharmacies ...

ADWATCH: Andrex marks milestone with 'finder keepers' contest

By SAM SOLLEY, 05 December 02, 12:00

such as elephants and rabbits. Victor Geus, Andrex marketing manager, says: "We all have an emotional attachment ... has helped maintain the brand's leading market position. The promotion rewards customers ...

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - DR BECKMANN RESCUE OVEN CLEANER

05 December 02, 12:00

Beckmann Rescue Oven Cleaner has taken significant share of the market and is now entrenched as a real ...

Olsen twins link up with Asda for brand extension

21 November 02, 12:00

The sisters, who have been famous across the US since they made their debuts as babies, are using their partnership with Wal-Mart's UK supermarket chain Asda to launch the products, which include hair appliances ... to total $1bn (£632m) this year. Even in the UK, where the brand only launched its clothing range at Asda ...