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Barclays rejigs marketing for core businesses focus

By POPPY BRECH, 12 December 02, 12:00

Barclays has carried out further restructuring of its marketing department, aimed at reflecting ... The restructure, led by group marketing director Simon Gulliford, sees retail marketing director ... the right emphasis and priority. Andrew Gillespie will take over Harvey's role as retail marketing director. Gillespie moves from his previous role as director of marketing operations. Liz Sinclair ...

BRAND HEALTH CHECK: Lloyds TSB - Can Lloyds TSB get its image back on track?

By BEN BOLD, 12 December 02, 12:00

of the campaign's stars. Ben Bold looks at how the bank can boost its marketing prospects. ... is having a harder time than most. Last week it appointed a new director of group marketing, in the shape of ex-Mars marketer Helen Stevenson (Marketing, December 5). The bank had been without a marketing chief since January, when the department was restructured and the then-marketing director, Ford Ennals, quit ...

RADIOWATCH: Radio Choice - Prudential Photographs

By ABIGAIL COMBER, Advertising and sponsorship manager, British Airways, 12 December 02, 12:00

as opposed to taking the obvious "let's make it funny" angle. To listen to the ad go to www.marketing ...

Agency of Year 2002 accolade goes to Mother

By Jennifer Hiscock,, 11 December 02, 08:30

LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award ... to the effectiveness of Mother's campaigns. Agency 2002 recognised excellence in all marketing disciplines. For media ... Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent; for field marketing, FDS; and for customer publishing, John Brown Citrus. If you have an opinion ...

Lloyds TSB hires Mars director for top marketer job

By MARK KLEINMAN, RAVI CHANDIRAMANI and BEN BOLD, 05 December 02, 12:00

LloydsTSB has poached Mars marketer Helen Stevenson after almost a year-long search to fill its top ... Stevenson takes the role of director of group marketing and UK retail banking strategy. She ... , responsible for marketing Celebrations, Milky Way and M Ms in Europe. Stevenson, who joins in January 2003, replaces Ford Ennals, who left in January this year. Ennals quit the role after a restructure of marketing ...

2002 IPA EFFECTIVENESS AWARDS: GOLD AWARD - BEST INTEGRATION - DELANEY LUND KNOX WARREN FOR HALIFAX. SPONSORED BY POSTERSCOPE

05 December 02, 12:00

and savings market, but went backwards in current accounts. Its share price languished below the sector ... on the current account market - the gateway service for finances - the target for new accounts was doubled to 400,000. Research showed that the current account market split into three - new accounts, additional accounts and the most profitable, switchers. However, the switching market had remained flat and small for eight years ...

Abbey National picks business sector chief

By BEN BOLD, 28 November 02, 12:00

Abbey National business has hired former Royal Bank of Scotland marketer Michael Campbell ... Lloyds TSB, Barclays, HSBC and HBOS hold around 90% of the UK's business banking market. Abbey National currently has 1.8%, but intends to grow this to 5% of the market by 2005. Campbell, a former SME and corporate marketer at RBS, joins from European Technology Consultants, where he was marketing and sales ...