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NEWS BRIEFS: Madame V to launch flagship store next year

19 December 02, 12:00

Madame V, an upmarket lingerie company, is to break into the UK market with the launch of a

Ducati ties with Fila for clothing debut

By MARK KLEINMAN, 19 December 02, 12:00

of Fila's global motorsports project aimed at relaunching the brand in key international markets ... -olds' perceptions of 'cool' (Marketing, August 15). ...

Pretty Polly initiates strategic review

By TANIA MASON, 19 December 02, 12:00

be applied to all packaging and marketing communications. In July, the company brought its hosiery ... marketing role overseeing all three brands: Pretty Polly, Aristoc and Courtaulds socks (Marketing, July 4 ...

NEWS BRIEFS: Appointment at Grotto Spa

05 December 02, 12:00

also appointed Marco Pavanello as global marketing director. Anoja and Pavanello will spearhead Gas

Nike hires youth brand specialist

By MARK KLEINMAN, 21 November 02, 12:00

to re-engage youth audiences through style-based marketing campaigns. ... of stylistic and cultural expression. Dawson, who will work alongside Nike's UK urban marketing chief Benj ... as Marketing went to press. An international ad campaign, called 'Weather', is running at the moment ... on the sportswear market against rivals such as Adidas and Reebok. ...

Boots plans Mini-Mode kids clothes

By MARK KLEINMAN, 21 November 02, 12:00

of redundancies. It is not known if any marketing jobs will be affected by the cutbacks. Boots' strategy ... -Mode will be marketed through a series of advertisements in the mother and baby press, women's consumer magazines ...

Reebok signs Mumba to attract teenage girls

By MARK KLEINMAN, 07 November 02, 12:00

of its global marketing strategy, called Sounds and Rhythms of Sport. ... brings a new edge to Reebok," said Reebok women's marketing manager Helene Petitt. "Girls today look up ...

NEWS BRIEFS: Timberland to use Italy as testbed

07 November 02, 12:00

. The format could be rolled out to the UK. Timberland is also hunting a European marketing services manager.

Lego strikes deal with Nike for kids' 'Bionicle' trainers

By RAVI CHANDIRAMANI, 07 November 02, 12:00

Lego has launched a global alliance with Nike to market a range of trainers based on the toy ... The deal promises to be the first of a number of brand tie-ups between the companies. It will enable Lego to take its brand to the street while giving Nike a further boost in the kids' market ... for the UK market, where it will market from kids' size 11.5 to size 5. The Bionicles are set to make ...