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BRANDING: Shell plans own-brand food for petrol stations
, if successful, will be introduced to other markets.
Green Isle Foods moves manager to director's role
to marketing director, ending a nine-month search to fill the post. ... years, joining from Kraft Foods as brand manager and holding subsequent posts as buyer and marketing manager. Former Guinness marketer Andy Kinsella was appointed to the job in March 2001 but only stayed a ... overseen marketing. He retains the title of non-executive marketing director. Goodfella's launched a £5 ...
DIRECT: Macallan backs DM for seasonal loyalty rewards
The Macallan, the premium malt whisky brand, is stepping up its investment in direct marketing ... targeted through the relationship marketing programme overseen by WWAV Rapp Collins Scotland. Featured ... -wrapped before posting. Jason Craig, direct marketing and internet manager for The Macallan, said: "We ...
DIRECT BRIEFS: Latest dm campaign from Glenmorangie
Glenmorangie is basing its latest direct marketing and advertising campaign for the Ardbeg malt
DIRECT BRIEFS: Smirnoff launches viral acquisition campaign
to recruit consumers to its new relationship marketing programme and promote the Smirnoff drinks portfolio
NEWS BRIEFS: Ryvita renames Currant Crunch
for the range. The makeover, by Reach, is the first stage in a £4m relaunch of the brand under new marketing
BRANDING: Safeway boosts Eat Smart range with new dishes
The multiple is hoping to capture a larger slice of the healthy eating market by expanding the Eat Smart range, launched in January last year, from 135 products to 180 including main meals, side dishes, snacks and desserts. More than half will be either new lines or improved recipes. Smart Steam is a new ...
Wotsits revamps under Walkers
brand. The firm's previous efforts to enter that market had failed, despite repeated attempts to make a ... successful in the US and other PepsiCo markets (Marketing, October 10). At the same time as Golden Wonder ...
Unilever brands to carry revamped corporate ID
branding and its corporate message across all markets. It is understood the company believes ...
Carling tightens musical ties with £3m venues deal
with the venues' owner, the McKenzie Group, to devise a design template for interiors, signage and marketing ...
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