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NEWS BRIEFS: DoH appoints Iris for marketing strategy
The Department of Health has appointed Iris to handle the partnership marketing strategy for its
DIRECT BRIEFS: New research from Hays Market Technology
, according to new research from Hays Market Technology. The study, based on data from electoral government
BRANDING BRIEFS: Multiple Sclerosis Federation to publish annual review
the cause and cure for the condition. It will be used as a marketing tool to attract funds.
Security body appoints Kitcatt for launch
and private detectives has appointed Kitcatt Nohr Alexander Shaw to develop a launch marketing strategy. ... Nohr was this week named one of the runners-up in Marketing's below-the-line Agency of the Year Awards ... security sector. The marketing campaign will target both individuals and companies employing staff ...
Esporta selects first marketing chief
marketing director as it gears up to introduce new services such as dentistry and health checkups. ... executive Kevin McCollum and succeeds Mike Berger-North, who as marketing manager was the most senior marketer under former chief executive Maurice Kelly. Berger-North's plans are not known. Esporta ... -stop shops' for all health requirements. Pike will set the marketing strategy for promoting these offers ...
DIRECT: Security body appoints Kitcatt for launch task
detectives has appointed Kitcatt Nohr Alexander Shaw to develop a launch marketing strategy. ... . Kitcatt Nohr was this week named one of the runners-up in Marketing's below-the-line Agency of the Year ... in the burgeoning private security sector. The marketing campaign will target both individuals and companies ...
DIRECT BRIEFS: COI appoints 23red
the security of online purchasing. It follows 23red's appointment as the partnership marketing agency
BRANDING: Navy plans revamp for coherent brand image
Two years ago, the Navy enlisted the COI to undertake a global audit of its entire corporate communications activity, including internal communications, marketing, and recruitment. The result was a strategy proposal containing recommendations for overhauling the Navy's entire marketing spectrum, including ...
Agency of Year 2002 accolade goes to Mother
LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award ... to the effectiveness of Mother's campaigns. Agency 2002 recognised excellence in all marketing disciplines. For media ... Consultancy; for new media, Agency Republic; for market research, Ipsos UK; for telemarketing, BeCogent; for field marketing, FDS; and for customer publishing, John Brown Citrus. If you have an opinion ...
OPINION: Marketing Society - Business turns awareness into effective action
budgets are tight, getting a three-way benefit from one marketing spend is definitely a strategy worth adopting. Through cause-related marketing campaigns we at Centrica have been able to maximise the benefits ... with British Gas, Help the Aged was recognised as one of the leading beneficiaries from cause-related marketing ...
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