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NEWS BRIEFS: LBC is debut client of Whoosh

19 December 02, 12:00

marketing agency set up by former Channel 5 marketer David Bainbridge. LBC will use Whoosh's SMS technology

MEDIA BRIEFS: Appointment at USP Radio Projects

19 December 02, 12:00

USP Radio Projects has appointed former Martini Rossi marketer Paul Brewer as its managing

MEDIA BRIEFS: BRMB International says Freeview has lot of catching up to do

19 December 02, 12:00

BMRB International, the market research company, has forecast that Freeview has "a lot of catching

BRANDING: FIFA unveils World Cup 2006 smile logo

By TANIA MASON, 19 December 02, 12:00

in Germany over the next three years, and then be used to market the World Cup to the rest of the world ... -based agency that assisted with the logo design, Abold, would not create all on- and off-air marketing ...

EDITORIAL: A brand is for life, not just for major Christmas TV ads

By CRAIG SMITH, Editor, 19 December 02, 12:00

This annual fragrance adfest is one of the low points of the marketing calendar, let alone ... -Christmas months, which drives most of the brand volume for the year. Why bother to be smart with your marketing ... from your creative. And that the ads still stink. Marketing would like to wish all its readers a ...

Carling tightens musical ties with £3m venues deal

By TANIA MASON, 19 December 02, 12:00

with the venues' owner, the McKenzie Group, to devise a design template for interiors, signage and marketing ...

Lloyds TSB backs European golfers at tournaments

19 December 02, 12:00

marketing initiatives for the bank. Lloyds TSB also announced that it is sponsoring the Welsh Rugby Union ...

Sky to hold pitch for personal video creative account

By POPPY BRECH, 19 December 02, 12:00

Bates UK, the incumbent on the main Sky account, has been invited to pitch for the business. The pitch is being overseen by BSkyB marketing director Charles Ponsonby, who is being assisted by the AAR. Given the frequency with which Sky has reviewed its creative account in the past the move will fuel ...